"Mixed 5 per second"... Paldo Bibimmyun Surpasses 100 Million Units Sold in Record Shortest Time

Achieved 100 Million Units Sold in the Shortest Time Since First Launch in 1984... Winter Sales Prove Effective
Paldos "Plan to Strive for Market Growth Through Consistent Customer Communication and Quality Improvement"

[Asia Economy Reporter Lee Seon-ae] The original bibim ramen, ‘Paldo Bibimmyun,’ launched in 1984, is sailing smoothly by breaking its own sales record.

Paldo announced on the 3rd that the cumulative sales of ‘Bibimmyun’ surpassed 100 million units in July. This is the shortest sales record in the brand’s history. This means that about 5 units were sold every second this year alone, equivalent to 2 units per person nationwide.

Paldo attributes the increase in ‘Bibimmyun’ sales to the significant growth in winter sales. Since 2018, winter sales of ‘Bibimmyun’ have increased by about 20% annually. It is analyzed that the ‘Bibimmyun’ brand is evolving from being perceived as a ‘summer seasonal noodle’ to a ‘delicacy noodle enjoyed all year round.’

The spicy, tangy, and sweet ‘liquid soup’ is also a key to its popularity. Unlike powdered soup, which requires moisture removal from raw materials, liquid soup is made by extracting the essence. This allows the original taste and aroma of the ingredients to be preserved, but it requires advanced know-how in the manufacturing process. Paldo conducts annual taste improvements to maintain the original flavor of the ‘original bibim ramen’ in line with changing consumer tastes. In 2017, Paldo applied Sunchang chili paste to enhance umami and spiciness, and recently, it has used whole sesame oil to add a nutty flavor.

Active communication and product development tailored to customer expectations are also indispensable. In 2016, Paldo launched ‘Paldo Bibimmyun 1.2,’ increasing the weight by 20% in response to customer feedback that one serving was insufficient and two servings were too much. The following year, through an April Fools’ event involving customer participation via social networking services (SNS), Paldo commercialized ‘Paldo Bibim Sauce.’ Since then, Paldo has continuously implemented marketing strategies based on customer communication by consecutively releasing ‘Gwaldo Neneomttin’ and ‘BB Creammyun.’

Yoon In-kyun, Paldo’s marketing manager, said, “The sale of 100 million units is very encouraging as it was achieved before summer even ended, amid the growing bibimmyun market this year. We will continue to strive to contribute to the growth of the bibimmyun market by steadily focusing on customer communication and quality improvement.”

This content was produced with the assistance of AI translation services.