‘Pinkfong’ Meets Red Ginseng... Lotte Chilsung Launches New Pinkfong Kids Red Ginseng Product

[Asia Economy Reporter Lee Seon-ae] Lotte Chilsung Beverage strengthened its children's red ginseng beverage lineup on the 30th by launching Pinkfong Kids Red Ginseng 'Pineapple?Kale' and 'Pear?Balloon Flower.'

Pinkfong Kids Red Ginseng Pineapple?Kale and Pear?Balloon Flower are the second children's red ginseng beverages introduced following Pinkfong Kids Red Ginseng 'Apple?Carrot' and 'Grape?Vegetable,' which were launched in April 2019. Noticing the steady growth of the children's red ginseng beverage market as more parents seek to care for their children's health even in a single drink, the company expanded its product range with various flavors.

Pinkfong Kids Red Ginseng Pineapple?Kale minimizes the unique aroma and bitterness of red ginseng while highlighting the fresh and sweet taste of pineapple, making it easy for children to drink without aversion. Pear?Balloon Flower uses domestically grown pears and balloon flower roots, adding the cool and sweet flavor characteristic of pears.

Pinkfong Kids Red Ginseng combines domestically grown 6-year-old Nonghyup red ginseng concentrate with fruits and various vegetables that are usually difficult to consume, considering the sensitivities of parents regarding ingredients. The packaging uses the globally popular character 'Pinkfong' to appeal friendly to the main target, children. It also features a 100ml pouch with rounded corners designed for safety, allowing children to drink it easily without leaving any behind.

A Lotte Chilsung Beverage official said, "Pinkfong Kids Red Ginseng is a product that takes care of both taste and health by adding vegetables and fruits to domestically grown red ginseng," and added, "We plan to actively target the steadily growing children's beverage market through this new product launch."

Meanwhile, Lotte Chilsung Beverage is focusing on the growth potential of the children's beverage market and continuously developing and expanding its product lineup with children's beverages such as O'rganic organic children's juice, Pinkfong children's juice, Pinkfong Rooibos Barley Tea, and Icis 8.0 200ml to revitalize the related market.

This content was produced with the assistance of AI translation services.