Shinhan Financial Group Completes Small Business Store Openings for 'Let's Buy Value, Together with Hope' Initiative

[Asia Economy Reporter Kim Hyo-jin] Shinhan Financial Group announced on the 29th that it has completed the pilot selection and entry of about 50 companies into the special exhibition of the small business online market 'Gachi Sapsida Hope Together Store,' which was opened in collaboration with the Ministry of SMEs and Startups.

In June, Shinhan Financial planned the special exhibition 'Gachi Sapsida Hope Together Store' with the Ministry of SMEs and Startups to support small business owners struggling due to the novel coronavirus infection (COVID-19) in entering the online market and to help secure new sales momentum through product promotion.

Subsequently, about 50 pilot companies were selected to participate in the special exhibition, and about 100 products sold by these companies were listed in the 'Hope Together Store' special exhibition within the Ministry of SMEs and Startups' 'Gachi Sapsida' platform.

In addition, the companies located nationwide were directly visited to produce promotional videos containing product stories and comprehensively support marketing activities to boost sales. The promotional videos received attention, recording 16 million views on SNS platforms such as YouTube, Facebook, and Instagram.

Shinhan Financial produced a guide video for entering the 'Gachi Sapsida Hope Together Store' online market and released it through YouTube and SNS channels. The video featured famous YouTuber 'Jjuyang' (real name Park Jung-won) and representatives of small business companies explaining the process of entering the online market.

Jjuyang said, "I will support many small business owners to overcome difficult times well," and decided to donate all appearance fees to childcare facilities.

A Shinhan Financial official stated, "We will continue our efforts so that small business owners struggling due to COVID-19 can have opportunities for hope and growth through this special exhibition," adding, "We will also take the lead in practicing the social role of finance so that our society can quickly recover from the damage caused by COVID-19."

This content was produced with the assistance of AI translation services.