LG Electronics "Enhancing Customer Satisfaction"... Strengthening Service Engineer Capabilities

Integration of 5 National Service Academies into One
Expansion of Ontact Education Aligned with Non-Face-to-Face Trends

Service engineers are receiving air conditioner repair training at the LG Electronics Service Academy located in Pyeongtaek, Gyeonggi-do.

[Asia Economy Reporter Dongwoo Lee] LG Electronics announced on the 23rd that it will strengthen the capabilities of its service engineers to enhance customer satisfaction.

LG Electronics has consolidated its service academies, previously located in five regions nationwide including Seoul and Busan, into one location and will provide customized training to improve the expertise and on-site responsiveness of service engineers.

Recently, LG Electronics established 13 specialized service training centers divided by product categories such as air conditioners, refrigerators, built-in appliances, and healthcare at the LG Electronics Learning Center located in Pyeongtaek, Gyeonggi Province. The training centers are designed to reflect actual service environments as much as possible to help service engineers improve their on-site responsiveness.

The company plans to reorganize the training curriculum and provide customized content by skill level so that service engineers can receive systematic education tailored to their capabilities and needs.

In line with the non-face-to-face trend, LG Electronics launched 'LG Baeummadang' earlier this month to expand Ontact education, minimizing spatial constraints.

LG Baeummadang is an educational platform where service engineers can access service-related content and live broadcasts anytime and anywhere through web and mobile apps. The live broadcasts offer interactive education with real-time communication via chat, enabling efficient and immersive training.

In particular, the content on LG Baeummadang is supported by a technical research group composed of LG Electronics' master service technicians (Daemyeongjang), ensuring that the masters' service know-how is passed down.

Yoo Gyumoon, Executive Vice President and Head of LG Electronics CS Management Center, said, “We will enhance the capabilities of our service engineers to provide differentiated customer service and improve customer satisfaction.”

This content was produced with the assistance of AI translation services.