Dongwon F&B Launches Retro-Style Tuna Can 'Dongwon Tuna Retrot Can'

[Asia Economy Reporter Choi Saeng-hye] Dongwon F&B announced on the 21st that it has launched the ‘Dongwon Tuna Retrot Can,’ which incorporates a retro vibe into ‘Dongwon Tuna.’

The Dongwon Tuna Retrot Can is a compound word combining ‘retro,’ meaning vintage style, and ‘trot,’ a genre of Korean music. It is a tuna can product modeled after trot singer Jeong Dong-won. Following the slogan, “The tuna from back then has returned, memories of that time Dongwon,” the design of Dongwon Tuna from 1984 has been reinterpreted with a retro concept.

Dongwon F&B released this product to inherit the authenticity of Dongwon Tuna, the first tuna can brand launched domestically in 1982, and to expand to a wider range of consumers. In particular, the strategy is to strengthen a young and trendy image targeting the MZ generation (Millennials + Generation Z), who perceive old-fashioned sensibilities as new and interesting.

The Dongwon Tuna Retrot Can reflects the brand’s authenticity while focusing on delivering novelty to younger consumers by restoring and modernly reinterpreting past designs such as the can’s color, typography, and illustrations. The iconic yellow can of Dongwon Tuna features the brand name in traditional blue lettering to enhance readability. Especially, a vivid illustration of a tuna leaping energetically from the sea is drawn on the front and side of the can, allowing consumers to instantly feel the healthiness of the tuna can.

The Dongwon Tuna Retrot Can weighs 135g and is priced at 2,480 won.

This content was produced with the assistance of AI translation services.