OB Beer, Limited Sale of 'Feel Good Jam Box'
[Asia Economy Reporter Lee Seon-ae] OB Beer announced on the 15th that it will sell the ‘FiLGOOD ZAM BOX’ for homecation enthusiasts in limited quantities through nationwide Homeplus warehouse stores ahead of the summer peak season.
The ‘FiLGOOD ZAM BOX’ reflects the recent ‘homecation’ trend that has increased due to the prolonged COVID-19 pandemic. The package consists of 48 cans of FiLGOOD products (500ml) and a game mat for enjoying the Twister game. By scanning the QR code printed on the game mat with a smartphone, users are directed to a separate landing page where they can spin a roulette for the Twister game rules. The game mat, featuring FiLGOOD’s signature whale character ‘Filgu’ on a sky-blue background representing FiLGOOD, can also be used for home training purposes such as stretching and yoga. The price is 28,800 KRW at Homeplus warehouse stores and will be sold until stocks last.
A FiLGOOD brand representative said, “As the number of young consumers enjoying vacations at home increases, we planned this package,” adding, “FiLGOOD will continue to make various efforts to strengthen communication with young consumers.”
FiLGOOD plans to release videos introducing various ways consumers can use the ‘FiLGOOD ZAM BOX’ together with famous YouTubers such as Bangane, O.Y Couple, Popfree, and ENa School. The videos will showcase fun activities using the game mat, including Twister games, aerobics, flexibility tests, and personality tests based on lying down postures on the mat.
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FiLGOOD is a sparkling alcoholic beverage made using aroma hops and crystal malt, delivering a refreshing yet clean taste. Since its launch in February last year, it has captured the hearts of young consumers in their 20s who value ‘cost-effectiveness’ with its fresh taste and affordable price. Additionally, FiLGOOD continues to engage with consumers by introducing content tailored to the interests of young consumers seeking fun and small pleasures through Instagram, Facebook, YouTube, and other platforms.
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