Samsung Electronics Launches Premium New Soundbar... Accelerates Overseas Expansion

Supports 9.1.4 Channels, the Most Surround Channels for Home Use

A Samsung Electronics model is introducing the new premium soundbar HW-Q950T at the Samsung Electronics Suwon Campus.

[Photo by Samsung Electronics]

[Asia Economy Reporter Ki-min Lee] Samsung Electronics announced that it will launch the premium models of its 2020 soundbar ‘Q Series,’ the ‘HW-Q950T’ and ‘HW-Q900T,’ in Australia on the 8th, targeting the global market.

In particular, the HW-Q950T supports 9.1.4 channels, the highest number of channels for home use, including two wireless rear upfiring speakers that emit sound toward the ceiling. The HW-Q900T supports 7.1.2 channels with the main unit and subwoofer.

The 9.1.4 channels add left and right wide speakers to the existing 7.1.4 channels. The front sound from approximately 60 degrees left and right from the user's front provides a wider range and vivid presence, which is the characteristic of the 9.1.4 channels.

Both the HW-Q950T and HW-Q900T are equipped with Dolby Atmos and DTS:X, immersive sound technologies from Dolby and DTS respectively. They also support HDMI eARC (Enhanced Audio Return Channel) for lossless high-quality surround sound.

When connected with the 2020 Samsung QLED TV, these products support the ‘Q-Symphony’ feature, which utilizes both the TV and soundbar speakers to create surround sound. ‘Q-Symphony’ won the ‘Best Innovation Award’ at CES 2020, the world’s largest electronics exhibition held in Las Vegas earlier this year.

The HW-Q950T and HW-Q900T have enhanced designs as well as functions. Both products are designed with a soundbar height lowered by more than 13mm to 69.5mm compared to previous models, harmonizing with stand-type TVs without blocking the screen. They feature premium design by applying fabric material from Kvadrat, which maximizes sound permeability, on the front of the products.

Joo-seok Choo, Vice President of Samsung Electronics’ Visual Display Business, said, “The newly launched soundbar products realize a high level of immersive surround sound that was only possible with expensive separated home theaters, allowing consumers to enjoy videos with more realistic sound at home. We also enhanced aesthetic value by using eco-friendly fabric material from the Danish luxury brand Kvadrat.”

The domestic prices for the Samsung soundbars HW-Q950T and HW-Q900T are 1.9 million KRW and 1.4 million KRW respectively, and they will be introduced to the domestic market on the 14th.

This content was produced with the assistance of AI translation services.