'Hipjiro Specialty' Horangi Latte Now Available at Convenience Stores

Euljiro's Famous Cafe Horangi CEO Personally Participates in Development
Six Months of Research from Coffee Bean Blending Ratios to Extraction Methods

[Asia Economy Reporter Lim Hye-seon] CU exclusively launched Horang Latte, famous for its 'Hipjiro emotional coffee,' on the 6th. Hipjiro is a term combining the English word Hip, meaning fresh and unique, and Euljiro, and Horang Latte is a popular menu item at the cafe ‘Horang,’ one of the top coffee spots in Hipjiro.

Cafe Horang operates only two types of coffee: Americano and latte. The Horang Latte introduced by CU is a product that allows customers to enjoy the popular Horang Latte from Cafe Horang immediately. To enhance the product's quality, CEO Lee Se-jun of Cafe Horang personally participated in everything from recipe development to cup design.

In particular, the manufacturer Dongwon F&B researched for over half a year to properly replicate the taste of Horang Latte, using a completely different coffee bean blend ratio, roasting, and extraction method from their existing coffee beverages.

This product uses coffee extract made by authentic water drip extraction of subtly acidic Colombian and Guatemalan beans, combined with concentrated Brazilian Conillon coffee extract, allowing customers to experience the original Horang Latte’s characteristic savory and rich flavor.

The packaging design also features Cafe Horang’s signature blue cup holder and a tiger sticker with a folk painting concept. The tiger sticker is a work by Yeon Yeo-in, a rising surrealist artist.

CU’s collaboration with a small cafe rather than a large manufacturer reflects the growing number of customers seeking unique coffee tailored to personal tastes. This trend mirrors the recent increase in people seeking craft beer from small-scale breweries, now emerging in the coffee market as well.

This content was produced with the assistance of AI translation services.