"Faster than Baemin"?... Lotte ON Offers '1-Hour' Delivery in Jamsil Area

First Joint Omni Service by Lotte Distribution and Food Companies
Result of the 'Omni Council' Launched Last March
Expansion to Lotte Department Store, Mart, and LOHB's Products in August

[Asia Economy Reporter Cha Min-young] Lotte Shopping's online shopping mall Lotte ON announced on the 5th that it will launch the 'One-Hour Delivery Jamsil' service in the Jamsil area starting from the 7th.

Lotte ON's 'One-Hour Delivery Jamsil' service delivers products using Lotteria's delivery system. Initially, it will be piloted within a 2km radius around Jamsil Station targeting Lotte GRS products, and then expanded to include products from Lotte Department Store, Lotte Mart, and LOHB's.

The 'One-Hour Delivery Jamsil' service is the first integrated delivery service launched through collaboration between Lotte's distribution and food companies. It goes beyond simply selling food company products on Lotte ON by sharing delivery services.

Through this pilot operation in the Jamsil area, Lotte ON will experiment with whether food affiliates' stores can be utilized as Lotte ON delivery hub centers.

First, for integrated delivery of the ‘One-Hour Delivery Jamsil’ service, Lotte ON will use Lotteria Lotte Department Store Jamsil Plaza Branch (located underground at Jamsil Station) as the hub center. Multiple products ordered by customers will be gathered at the hub center, Lotteria Lotte Department Store Jamsil Plaza Branch, packaged together, and delivered to customers via riders.

During July, the service will be provided only for Lotte GRS products, but from August, the ‘One-Hour Delivery Jamsil’ service will expand to include about 400 products from distribution companies such as Lotte Department Store, Lotte Mart, and LOHB's.

Meanwhile, through the ‘One-Hour Delivery Jamsil’ service opening on the 7th, customers can purchase about 110 products from four brands including Lotteria, Angel-in-us, Krispy Kreme Doughnuts, and Villa de Charlotte on a trial basis. Customers can purchase multiple brand products from Lotte GRS with a single payment and delivery.

Since stores are concentrated around Jamsil Station, Lotte ON can deliver orders within one hour, and to help customers conveniently purchase various products, planned menus such as ‘Lunch Scandal’, ‘Ambitious Lunch’, and ‘Perfect Snack Match’ will also be introduced.

The ‘One-Hour Delivery Jamsil’ service is available from 11 a.m. to 7:30 p.m., and free delivery is offered for orders over 12,000 KRW. Customers who prefer to pick up their orders can also pick them up within 30 minutes at designated stores after ordering.

This ‘One-Hour Delivery Jamsil’ service is a case where an idea from Lotte Shopping’s ‘Omni Council’ developed into an actual model. In March, under the direction of CEO Kang Hee-tae, nine employees responsible for digital marketing in each business division of Lotte Shopping were selected to form the ‘Omni Council’. The Omni Council consisted only of employees in their mid-30s familiar with online shopping, and their task was to discover new omni services that online customers truly need and that can create synergy among business divisions.

After a month of research, the Omni Council concluded that a service allowing customers to purchase and receive Lotte products all at once was necessary. CEO Kang responded to the Omni Council’s opinion by saying, ‘Try it quickly and report the results,’ and Lotte e-commerce immediately proceeded with the task. The ‘One-Hour Delivery Jamsil’ service launched together with Lotte GRS is the result.

This content was produced with the assistance of AI translation services.