[Product Review] The Hand Sanitizer ‘I Kkaekkeutha’ That Combines Ethical Consumption, Antibacterial Power, and a Refreshing Scent

[Asia Economy Reporter Lee Seon-ae] What is ‘good consumption’? When going to the mart, various good marketing campaigns encouraging wise consumption habits frequently catch the eye. Even when buying a single daily necessity, ‘good products’ that pursue social values such as effectiveness, environment, and further, corporate ethics, allowing consumers to choose with their own thoughts, have become a new standard for product selection.

Amid the COVID-19 pandemic highlighting the importance of proper handwashing, Lion Korea released the ‘I Clean My Hands Limited Edition’ in collaboration with developmental disability artist Kwon Hansol, providing an opportunity to reflect on the prejudices and stereotypes about disabilities prevalent in our society. The peach, tangerine, lemon, and mint leaf package designs, rendered in vibrant colors, are works of Kwon Hansol. Lion Korea said they launched this limited edition to support a society where diversity shines and people can see each other as they truly are, just like Kwon Hansol, who portrays individuals with unique colors as they are.

Seeing this product, I suddenly recalled a striking post on an internet community. The post asked, “Imagine the image that comes to mind when you think of the ‘neighbor’s son who cannot walk.’” Without realizing it, I pictured a child in a wheelchair accompanied by his mother. But then I realized my mistake when I saw the next image?it was a drawing of a newborn baby. As a reporter, I had naturally associated ‘cannot walk’ with ‘wheelchair,’ ‘disability,’ and ‘a helping figure (mother).’ It made me realize with alarm that in our unconscious minds, disabled people were perceived only as those needing help, even more so than newborn babies.

That is why this product feels even more meaningful. To break the unconscious stereotypes we hold, the entire process?from product planning, package design, assembly, sales, to donation?was carried out in collaboration with people with disabilities, adding social value beyond just a design collaboration with a developmental disability artist.

The I Clean My Hands Limited Edition, infused with Kwon Hansol’s bright and pure sensibility, is assembled directly by workers with developmental disabilities at the Goodwill Store Milal Dobong branch, operated by the Milal Welfare Foundation’s disability employment project. It is sold through both online and offline channels, including nine Goodwill Store locations. In other words, it contributes to job creation for people with developmental disabilities and donates part of the sales proceeds to help them work in better environments, creating a virtuous cycle of social value.

This product does not simply emphasize good consumption. The excellent product quality of I Clean My Hands has been proven by holding the number one market share in the handwash market for years. It features a low-irritant formula that has passed skin irritation tests, cleans more than 97% of bacteria and fine dust without using harmful ingredients. Especially, the foam-type hand sanitizer adds convenience and fun with its rich foam, allowing anyone, regardless of age or gender, to use it with confidence.

This edition is expected to be popular this summer as it is released in limited quantities with lively fruit designs and scents of ‘Peach Mandarin’ and ‘Lemon Mint.’ In these times when hand sanitizers have become essential due to the spread of COVID-19, news of a product launch that spreads the value of such a social virtuous cycle feels very welcome. Despite the hot weather, today somehow feels pleasant, thanks to a small act placed on the washbasin.

◆ You Must Buy This

#People struggling to choose among numerous hand sanitizer options

#People who pursue valuable consumption by caring for personal hygiene and individual preferences

◆ One-line Impression

#The fresh scent and vibrant colors alone make it a must-have for women’s hearts!

#Supporting a society where each person’s diversity shines together with I Clean My Hands

This content was produced with the assistance of AI translation services.