Pulmuone Opens 'I'm Real Juice Bar' Brand Store at Shinsegae Department Store Gangnam Branch

[Asia Economy Reporter Choi Saeng-hye] Pulmuone has opened the ‘I'm Real Brand Hall’ and is expanding communication with the MZ generation (Millennials + Z generation born after 1995).

On the 2nd, Pulmuone Foods announced that ‘I'm Real’ opened the brand hall ‘I'm Real Juice Bar’ on the basement first floor of Shinsegae Department Store Gangnam Branch, the venue of the launch event 13 years ago.

Pulmuone I'm Real was launched in 2007 with the concept of ‘drinking fresh fruit’ squeezed directly from fresh fruit without a drop of water, maintaining an unchallenged No. 1 position in the domestic fresh juice market. By reopening the juice bar at Shinsegae Department Store Gangnam Branch, the launch site of I'm Real in 2007, Pulmuone plans to communicate with the young and trendy MZ generation and offer them a differentiated premium fresh-squeezed juice experience.

At the I'm Real Juice Bar, customers can conveniently purchase I'm Real for takeout, enjoying the taste and nutrition of 100% fresh fruit. In addition, the vegetable juice ‘I'm Green,’ which is made by squeezing green vegetables and blending them with fruit for a healthy enjoyment, is also available.

The I'm Real Juice Bar has also prepared a photo zone where the MZ generation can easily take ‘Instagrammable’ photos. Furthermore, events are held where various goods such as eco bags, grip talks, stickers, and fruit fans branded with the I'm Real logo are given away.

Pulmuone plans to expand the ‘I'm Real Juice Bar’ into a healthy juice bar that provides balanced nutrition by adding nutrients necessary for consumers in the future.

This content was produced with the assistance of AI translation services.