LF Jil Stuart Sports Launches Watersports Collection
[Asia Economy Reporter Yujin Cho] Lifestyle culture company LF (CEO Oh Gyusik)'s lifestyle sportswear brand JILLSTUART SPORT announced on the 25th that it will launch a watersports collection ahead of the peak summer vacation season.
This collection is designed to create stylish sports looks for various situations, from watersports such as surfing and water skiing to light water play, urban hotel vacations, and outdoor activities. It consists of over 20 items including rash guards, swim pants, bra tops, one-piece swimsuits, and skirt all-in-one swimsuits.
The JILLSTUART SPORT watersports collection features lightweight materials with excellent UV protection and elasticity, providing comfortable wear even for extended periods. With outstanding moisture absorption and quick-drying functionality, it prevents sudden body temperature changes and is designed with ergonomic patterns to offer optimal mobility during various watersports.
The design of the watersports collection harmoniously blends the romantic atmosphere of the beach with the urban sensibility of New York. It mainly uses neutral colors of black and white that are timeless and easy for anyone to wear, accented with fresh lime, olive, and pastel pink tones.
Subtle stripe and check patterns emphasize a modern feel, while lively jungle prints are expressed through unconventional asymmetrical designs, showcasing the unique personality of JILLSTUART SPORT.
Meanwhile, the prices of the JILLSTUART SPORT watersports collection range from 50,000 to 100,000 KRW for rash guards, 50,000 to 100,000 KRW for swim pants, and 110,000 to 130,000 KRW for one-piece swimsuits. The collection is available at LF’s official online shopping mall LF Mall and brand stores nationwide.
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To celebrate the launch of the new JILLSTUART SPORT watersports products, LF Mall will offer random gifts such as cooling short-sleeve T-shirts, mini antibacterial deodorizing sprays, mesh pouch bags, or printed eco bags to the first customers who purchase rash guard sets.
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