Vive, Lalavla New Store Opening

[Asia Economy Reporter Yujin Cho] Vegan cosmetic brand VIV announced on the 25th that it will be entering the health & beauty (H&B) store Lalavla.

VIV's newly launched product at Lalavla, the ‘Moist Calming Daily Sun (SPF 50+/PA++++)’, was selected as the Get It Beauty View Label mixed sunscreen just two months after its release.

This product effectively stabilizes mineral blockers that reflect UV rays and organic blockers that absorb UV rays. It is ▲vegan certified ▲dermatologically tested for low irritation ▲9-FREE, providing comfort to the skin. It contains Moist Calm EX and Kukui Nut Seed Oil, which are excellent for soothing and relieving irritated skin heated by the sun. Additionally, it excludes oxybenzone and octinoxate, which threaten marine ecosystems, aiming for sun care that benefits both skin and the environment.

To celebrate VIV's official entry into Lalavla, on- and offline promotional events will be held. Selected as a safe sun product under Lalavla’s ‘Smart Sun Pick’ theme, suitable even for sensitive skin, it will be available next month at a 45% discount from the regular price, costing 15,400 KRW.

This content was produced with the assistance of AI translation services.