Jae-yong Lee Conducts Daily On-Site Inspections... Discusses Mid- to Long-Term Strategies for Home Appliances

Meeting with Executives at Suwon Site
Hands-on Experience with AI and IoT Products
Encouraging Employees Amid COVID-19 Crisis

Lee Jae-yong, Vice Chairman of Samsung Electronics

[Asia Economy Reporter Dongwoo Lee] Lee Jae-yong, Vice Chairman of Samsung Electronics, visited the Samsung Electronics Consumer Electronics (CE) Division in Suwon, Gyeonggi Province on the 23rd to hold a meeting with key executives responsible for the home appliance business and review future strategies. This visit continued his on-site management just four days after visiting the semiconductor research center in Hwaseong, Gyeonggi Province on the 19th.

During the meeting, Vice Chairman Lee discussed mid- to long-term strategies including the development status of next-generation products applying new technologies such as artificial intelligence (AI) and the Internet of Things (IoT), expansion of premium product sales, and strengthening of the online business.

The meeting was attended by Kim Hyun-suk, President of Samsung Electronics CE Division, Choi Yoon-ho, President of the Management Support Office, Lee Jae-seung, Vice President and Head of the Home Appliance Business Division, and Kang Bong-gu, Vice President and Head of Korea.

Vice Chairman Lee also visited the showroom featuring Samsung Electronics’ latest home appliances and personally experienced new functions utilizing AI and IoT.

He also engaged in discussions with executives about new technologies that can improve convenience so that consumers can use products more easily and comfortably, as well as plans to introduce new products responding to lifestyle changes after the COVID-19 pandemic.

After the meeting, Vice Chairman Lee took time to encourage employees who are working under difficult conditions due to the COVID-19 pandemic.

Previously, in August last year, Vice Chairman Lee visited the Samsung Electronics Gwangju plant, toured the home appliance production factory and mold center, and discussed business strategies. On Samsung Electronics’ anniversary, he presented a vision by saying, “Let’s create a healthier and happier future with our technology.”

Last week, he visited the Samsung Electronics Semiconductor Research Center in Hwaseong to discuss mid- to long-term strategies including the next-generation semiconductor development roadmap, memory and system semiconductor development status, and equipment, materials, and process technologies. At this meeting, Vice Chairman Lee emphasized the importance of rapid adoption of future technologies by stating, “Our survival depends on how quickly we make future technologies our own,” urging continuous challenges toward the future.

This content was produced with the assistance of AI translation services.