"Faker Surprised by Akali" SK Telecom's 'JumpAR' Becomes a Gamer LoL Mecca

[Asia Economy Reporter Seulgina Cho] "The assassin of the canyon, Akali, has appeared." SK Telecom's 'Jump AR' application, based on augmented reality (AR), is emerging as a ‘holy ground’ for popular game LoL (League of Legends) gamers. The AR-based video showing pro gamer Faker (Lee Sang-hyeok) meeting LoL’s representative character Akali and making a playful expression instantly became a hot topic among gamers worldwide upon release.

On the 22nd, SK Telecom announced that it established an AR content creation menu featuring LoL game characters such as Yasuo and Akali within the Jump AR app and opened a social room reenacting the LoL game. As users can take photos and videos with game characters based on AR, the Jump AR open gallery is filled with photos and videos from LoL fans.

In particular, the 7-second video uploaded by Faker to the Jump AR open gallery and SNS captured Akali’s aggressive movements and voice implemented in AR, along with Faker’s surprised reaction. Game fans responded enthusiastically, saying, "Faker seems more like virtual reality" and "It gives me goosebumps." The video surpassed 300,000 views and 10,000 likes within four days of being uploaded on SNS.

Game fan Yeovelynn (@yeovelynn) received praise from gamers after cosplaying in an ‘Akali’ outfit and filming the action of drawing a large sword using ‘Jump AR.’ This service can be accessed by entering ‘AR Place’ in the top menu of the ‘Jump AR’ app and using it in the ‘LoL Park.’

SK Telecom also opened a LoL social room within ‘Jump VR’ that reenacts the official LoL battlefield, ‘Summoner’s Rift.’ Users can select Yasuo and Akali’s hairstyles and costumes in My Room, then enter the ‘Summoner’s Rift’ by choosing it in the social room. Participants can experience a unique adventure by becoming game characters, wandering through the vast battlefield, and searching for weapons with other avatars.

Additionally, SK Telecom is holding an event during the summer regular league when the ‘2020 LCK (LoL Champions Korea) Finals’ take place, offering prizes such as champion goods (skins) to those who experience the ‘Jump AR·VR’ LoL service.

Jeon Jin-soo, head of SK Telecom, said, "Using Jump AR·VR, users can meet the protagonists of the LoL game up close," adding, "We will provide a new social experience that allows users to enjoy the fantasy within the game, crossing between virtual and real worlds."

This content was produced with the assistance of AI translation services.