Torr?jours Merona Series Sells 300,000 Units in One Month After Launch

[Asia Economy Reporter Lee Seon-ae] CJ Foodville's bakery Tous Les Jours announced on the 22nd that its 'Merona Series,' inspired by Binggrae's 'Merona' ice cream, has become a hit product by selling over 300,000 units within a month of its launch.

Tous Les Jours' 'Merona Series' is a summer limited edition product line that applies the popular ice cream 'Merona' to bakery signature items such as cool bread and melon cake. With the flavor of melon, a representative summer fruit, and the lively personality of the 'Merona' brand reflected in its visual design, it strongly appeals to the MZ generation (Millennials + Generation Z), who are enthusiastic about unique and rare items, recording high sales immediately after release.

The biggest factor behind its popularity is targeting 'fun consumers.' By transforming the familiar taste of 'Merona' into products with new flavors and visuals, it captured the hearts of 'fun consumers' who seek enjoyment during the consumption process. The use of the recently trending neologism '(When coming home) Merona' as the product name and the unexpected fun of experiencing the exact taste and aroma of Merona ice cream in what appears to be ordinary bread and cake sparked a craze.

The lively and charming packaging is also one of the reasons for its popularity. The sliding-type product package of the 'Frozen Merona Icebox,' designed in the shape of ice cream itself, arouses interest among the younger generation and has even gained popularity through certification videos. The cute bread-shaped character holding Merona ice cream, illustrated throughout the packaging, is also receiving much love.

Gaining popularity among young people who lead word-of-mouth on social media, the Facebook popular mukbang channel 'What Shall We Eat Today' content has recorded explosive views exceeding 420,000, and on Instagram, Binggrae's own character 'Onte Merona Bourgeois' celebrating a birthday party with Tous Les Jours Merona products has received a hot response.

A Tous Les Jours official said, "Given the overall sluggish atmosphere and the early forecast of a heatwave, a time when people easily get tired, it seems that the Tous Les Jours Merona Series, which offers both a refreshing taste and enjoyment, has gained even greater popularity," adding, "We will continue to strive to develop even newer products by reflecting customer needs and trends."

This content was produced with the assistance of AI translation services.