Casamia Launches Functional Roll Mattress 'Lollipop'

Casamia's newly launched functional roll mattress 'Lollipop'.
Photo by Casamia

[Asia Economy Reporter Kim Jonghwa] Shinsegae's living & lifestyle brand Casamia has launched the functional roll mattress 'Lollipop' for comfortable sleep, marking its entry into the domestic roll-pack mattress market.

The roll mattress is a memory foam mattress rolled up, compressed, and vacuum-packed, maintaining the functionality of traditional mattresses while maximizing ease of use. With reasonable pricing, fast and easy delivery, comfortable and pleasant usage, and convenient storage and mobility, it is gaining high popularity especially among young consumers who value cost-effectiveness and single-person households.

In particular, roll mattresses can be delivered via regular courier services, and once unpacked, they expand to their original shape, allowing easy installation and movement even by oneself, making them highly favored recently amid the spread of 'untact (contactless) consumption.'

Casamia's Lollipop mattress uses high-quality European high-density memory foam and is optimally designed with thickness and elasticity tailored to the Korean body type, providing a cozy yet stable cushioning experience.

The 'triple composite layer' structure, composed of two types of foam with different hardness and viscoelastic memory foam, absorbs shocks and evenly distributes body pressure to maintain a comfortable sleeping environment. The material also applies 'Tencel fiber,' a natural fiber extracted from eucalyptus trees, offering a pleasant feel even in hot summers. The removable cover is washable by hand, enhancing hygiene.

It has also obtained quality certifications from global quality testing organizations. It earned the highest grade (Class 1) in the European textile product eco-certification (OEKO-TEX Standard 100) and passed rigorous European quality certification tests such as CERTIPUR-EU and FIRA, proving excellent safety.

Yoo Hyunho, head of Casamia's sales strategy team, said, "This summer, expected to be very hot, we launched the Lollipop mattress for consumers seeking a reasonably priced product that helps comfortable sleep," adding, "Based on Casamia's excellent technology and quality, we will expand our brand presence in the rapidly growing domestic roll-pack mattress market."

This content was produced with the assistance of AI translation services.