Gmarket·Gmarket Global Shop, Selling 'KCON:TACT 2020 SUMMER' Goods

UNESCO-Linked Donation Promotion Also Underway

[Asia Economy Reporter Cha Min-young] eBay Korea announced on the 15th that its online shopping sites Gmarket and Gmarket Global Shop (English and Chinese) will exclusively sell official goods for the largest Hallyu festival, ‘KCONTACT 2020 SUMMER.’ In conjunction with this, a UNESCO donation promotion will also be held.

KCONTACT is the world’s largest Hallyu festival hosted by CJ ENM. This year, due to the impact of the novel coronavirus (COVID-19), it will be held via live streaming on the YouTube ‘Mnet K-pop Channel’ from the 20th to the 26th. Thirty-three artist teams will participate, showcasing 168 hours of continuous real-time concerts and K-culture content, 24 hours a day for 7 days. Various live streaming contents can be enjoyed, including ‘Meet & Greet,’ a remote meeting between artists and fans optimized for the digital environment, exclusive behind-the-scenes footage of each artist’s stage, and collaboration videos between artists and influencers.

To commemorate this, since 10 a.m. on the 12th, official KCONTACT T-shirts and eco bags have been exclusively sold on Gmarket, Gmarket Global Shop, and the Gmarket Shop within Qoo10 Japan. Most of the artists participating in KCONTACT contributed to the designs, creating a variety of T-shirts and eco bags featuring different lettering and visuals. Pre-orders are available until 6 p.m. on the 30th, and shipments will be sent sequentially starting from the 20th of next month.

Until 10 a.m. on the 19th, a UNESCO donation promotion is also underway, where you can receive gifts directly made by the participating KCONTACT artists. By donating 1 dollar to the ‘Global COVID-19 Education Coalition’ launched by UNESCO through the KCONTACT promotion page on Gmarket and Gmarket Global Shop, you will be entered into a random drawing to receive custom items personally decorated by the participating artists. Winners will be announced during the Meet & Greet live broadcast and on KCONTACT’s official social network services (SNS).

All donation proceeds will be used for UNESCO’s ‘Learning Never Stops’ campaign. The funds will be used to establish remote and home education systems for students worldwide who have been excluded from education due to COVID-19. They will also support various projects to help students return to school after school closures end. UNESCO estimates that more than 1.5 billion students worldwide have been affected in their education due to COVID-19.

Na Young-ho, Head of Strategic Business Division at eBay Korea, said, “It is encouraging to join the trend with CJ ENM at a time when various K-pop events are seeking digital transformation due to COVID-19,” adding, “We hope many people will participate, as the donation amount linked to the event will be returned to students marginalized by COVID-19, reminding us of the value of solidarity.”

This content was produced with the assistance of AI translation services.