CU Launches 'Power of Roots Lunchbox' Featuring Five Types of Roots

[Asia Economy Reporter Seungjin Lee] CU is launching lunchboxes and beverages filled with healthiness to welcome the summer.

On the 15th, CU announced the release of the ‘Power of Roots Lunchbox’ containing five kinds of root vegetables. The Power of Roots Lunchbox is a premium lunchbox neatly prepared by cooking five kinds of root vegetables?burdock, known for its anti-inflammatory effects; lotus root, rich in amino acids; deodeok, excellent for respiratory protection; sweet potato; and carrot?in various ways.

In line with the health concept, the rice is a mix of domestic barley and Sindongjin rice, topped with steamed sweet potato to add a sweet flavor. The side dishes of this product are characterized by diversified cooking methods and sauces to ensure that even customers who dislike root vegetables due to their unique bitterness can enjoy them without discomfort.

With one Power of Roots Lunchbox, customers can enjoy dishes such as root vegetable pork stew, which is steamed with pork, carrot, sweet potato, and potato; burdock nut stew filled with pumpkin seeds and walnuts; spicy deodeok salad seasoned with gochujang for umami; and black sesame salad topped with black sesame sauce over fresh vegetables and lotus root.

In addition to the lunchbox, CU also launched a product that allows easy consumption of root vegetables in beverage form. This month, CU exclusively introduced ABC juice in the industry. ABC juice is a healthy juice made by blending apple, beet, and carrot in a fixed ratio. It is known as a health secret of Hollywood stars including American broadcaster Oprah Winfrey and has been introduced through various media in Korea.

The ABC juice offered by CU faithfully reproduces the original recipe combining apple, beet, and carrot in a 3:1:3 ratio, and is released as a cup-type juice so that customers can conveniently consume it anytime and anywhere.

Jae-hyun Jeong, MD of BGF Retail’s Ready Meal Team, said, “The Power of Roots Lunchbox is a premium lunchbox prepared so that customers can easily access root vegetables, which are known to help boost immunity, at nearby CU stores,” adding, “CU will continue to introduce foods that capture both taste and health by utilizing various ingredients that were difficult to find in existing convenience store ready meals.”

This content was produced with the assistance of AI translation services.