Chairman Lee Eoryong of Daesin Financial Joins the 'Flower Bucket Challenge'

[Asia Economy Reporter Koh Hyung-kwang] Daishin Financial Group has joined a campaign to support flower farms overcoming the novel coronavirus infection (COVID-19).

Daishin Financial Group announced on the 15th that Chairman Lee Yeo-ryong participated in the 'Flower Bucket Challenge' campaign to help flower farms struggling due to COVID-19. The Flower Bucket Challenge is a public campaign to support flower farms facing difficulties from COVID-19 by purchasing flowers from flower farms and delivering them to people around.

Chairman Lee joined the campaign upon the recommendation of Kim Young-sik, CEO of Samil Accounting Corporation. He gifted the purchased flower baskets to group employees, including branch office staff who perform face-to-face customer service and call center employees whose non-face-to-face workload has greatly increased. Chairman Lee said, "I am glad to participate in a campaign that helps flower farms in difficulty and delivers warm energy to the local community," adding, "I hope this also brings some comfort to Daishin Financial Group employees exhausted by COVID-19."

Chairman Lee recommended Yoon Young-dal, Chairman of Crown Haitai Holdings, and Moon In-sik, Chairman of Baba Group, as the next participants in the Flower Bucket Challenge.

This content was produced with the assistance of AI translation services.