[Post-Corona Strategy] LG Household & Health Care, 'Microbiome' from Face to Scalp

[Asia Economy Reporter Yujin Cho] LG Household & Health Care is showcasing a variety of products applying 'microbiome' technology from facial care to body and scalp care.

The First Geniture Sym-Micro Essence, launched by the emotional dermatological cosmetics brand O Hui, is the next-generation flagship essence of the evolved 'The First Geniture' line, incorporating microbiome technology.

Microbiome technology is a technique that composes the 'Gen-Biotics™' formula with seven types of prebiotics and probiotics, helping to find a harmonious skin environment and maintain optimal skin condition.

The 'Belmen Geneseek Biome Capsule Body Cleanser,' released by the body wash brand On The Body, applies microbiome science as a method to focus on basic strength management of body skin and to cultivate a healthy skin condition enriched with moisture and nutrition.

It features a capsule formula containing seven types of prebiotic and probiotic fermented soluble ingredients, moisturizing the body skin and helping to strengthen the skin barrier within just seven days of use.

'Dr. Groot Microbiome Geneseek7' is a hair loss symptom relief solution that helps improve the disrupted scalp ecosystem, consisting of a systematic hair loss symptom care program with four types: scaling shampoo, capsule shampoo, ampoule treatment, and scalp massage tonic.

Ohui The First Syma Micro Essence

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