Lotte Confectionery's 'Pepero', Recognized as an Icon of Sharing and Coexistence

[Asia Economy Reporter Choi Saeng-hye] The ‘Lotte Confectionery Sweet Home’ initiative, established with proceeds from Pepero sales, has been ongoing for eight years. Since the establishment of Sweet Home, product support for underprivileged neighbors has been carried out year-round. Due to these social contribution activities, Pepero is now recognized as an icon of sharing, coexistence, and harmony, beyond the concepts of love and friendship.

Since its inception in 2013, the Lotte Confectionery Sweet Home has been established using Pepero profits, with one center established each year. Starting with the first store in Wanju, Jeonbuk in 2013, it has expanded to Yecheon, Gyeongbuk; Yeongwol, Gangwon; Hongseong, Chungnam; Yeonggwang, Jeonnam; Bonghwa, Gyeongbuk; and Taean, Chungnam. The 8th Sweet Home is scheduled to be built in Sinan-gun, Jeollanam-do.

Sweet Home is built so that children in rural fishing and farming areas, who lack play and study spaces, can study and play in a safe and comfortable environment after school. This project is jointly promoted by Lotte Confectionery and Save the Children, gaining significant social support. Product support is also actively provided. Recently, Lotte Confectionery delivered Pepero to the Happy Sharing Foundation and the Korea Childhood Leukemia Foundation. Products were also supported to the Community Chest of Korea’s Fruit of Love, the National Association of Regional Children’s Centers, and the Milal Welfare Foundation.

This content was produced with the assistance of AI translation services.