"Disinfecting the Hearts of Citizens Weary from COVID-19"… Bucheon City's 'My Hero Tree' Campaign

A companion plant with a "My Hero Tree" nameplate attached
Photo by Bucheon City

[Asia Economy Reporter Park Hyesook] Bucheon City in Gyeonggi Province is launching the 'My Hero Tree Planting' campaign to comfort citizens who are mentally and physically exhausted due to the prolonged COVID-19 pandemic.

This campaign involves taking photos of companion plants tagged with the 'My Hero Tree' label and uploading them in relay on personal social networking services (SNS) such as Instagram and Facebook with the hashtag (#MyHeroTree).

Despite the disaster situation caused by COVID-19, Bucheon City was selected as 'My Hero' last April by The Green Organisation, an international environmental group based in the UK, for its outstanding leadership. The campaign aims to share the meaning of 'heroes who overcame COVID' to provide comfort and stability to citizens' hearts.

In particular, companion plants bring joy to people by growing day by day and have air-purifying functions such as removing indoor dust and harmful substances, which is expected to spread positive energy to citizens tired of COVID-19.

Starting with the My Hero Tree campaign, the city plans to plant commemorative trees in Jungang Park to express gratitude to heroes who have shown remarkable efforts during the difficult times of COVID-19.

Mayor Jang Deokcheon stated, "If Bucheon City has protected the city through disaster response leadership so far, we will heal the weary hearts of citizens through psychological quarantine with the My Hero Tree campaign."

This content was produced with the assistance of AI translation services.