Zigzag Surpasses 1 Million Product Reviews in Just 2 Months

Achievements About Two Months After Introducing the Review Feature... One Review Written Every 6 Seconds

[Asia Economy Reporter Kim Cheolhyun] Croquis.com (CEO Seo Jeonghoon) announced on the 11th that the women's shopping app 'Zigzag' surpassed 1 million accumulated product reviews within two months of introducing the review feature.

Zigzag introduced the 'Z Review' in April, which allows users to write product reviews purchased from various shopping malls within the app and earn integrated points. It received favorable reviews for solving the hassle of having to log in and register reviews for each shopping mall separately and for enabling easy access to information about purchased products, achieving 1 million reviews in 68 days.

As consumer reviews play a decisive role in purchases, they are also positively impacting the sales growth of affiliated shopping malls. According to Zigzag's survey, the purchase conversion rate of products with reviews was about 2.4 times higher than that of products without reviews. The number of items added to the cart, the step just before purchase, was also 2.2 times higher.

A Croquis.com official said, "We will continue to develop the review feature by operating a verification and filtering system to make the process of buying clothes easier through high-quality purchase reviews," adding, "We hope providing a convenient shopping experience to consumers will also help increase the sales of affiliated shopping malls."

This content was produced with the assistance of AI translation services.