[Asia Economy Reporter Hwang Yoon-joo] The Korea International Trade Association announced on the 11th that it held the 'Americas Region Online Export Consultation' at COEX in Samseong-dong.


The event was attended by 11 buyers from 5 countries including the United States, Chile, Colombia, Panama, and Guatemala, along with 38 domestic companies. Major buyers included Excel Automotrices, which distributes auto parts in five Latin American countries including Guatemala, and MultiMed Solution, which supplies medical devices throughout Panama and the Caribbean.


A representative from Hyundai Green Food, who participated in the consultation, said, "In a situation where participating in overseas exhibitions is difficult, we met North American buyers with great business opportunities through this consultation," adding, "We hope this will lead to good results in the future."


The Trade Association plans to hold online consultation meetings on the 17th with the Ministry of SMEs and Startups under the theme of 'New Southern Market Entry,' and on the 25th under the theme of 'Middle East Market Entry.' It is also promoting joint consultations with the Korea Creative Content Agency and the World-OKTA (World Federation of Overseas Korean Traders Associations).



Prior to this, on the 9th, the Trade Association held an online seminar titled ‘Marketing Strategies to Find an Exit in the Labyrinth of the US Market’ in connection with the Americas consultation. The seminar, broadcast live on YouTube, covered trends in the US consumer market changed by COVID-19, product branding and distribution strategy know-how, and successful marketing cases. The seminar can be viewed again on the Trade Association’s official YouTube channel.


This content was produced with the assistance of AI translation services.

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