Diageo Korea Launches Johnny Walker 200th Anniversary Limited Edition

[Asia Economy Reporter Choi Saeng-hye] Diageo Korea announced on the 11th that it will launch the ‘Johnnie Walker 200th Anniversary Limited Edition’ nationwide at marts and department stores.

Diageo Korea introduced a limited edition with a new youthful package design applied to ▲Johnnie Walker Red Label ▲Johnnie Walker Black Label to commemorate the innovative spirit of the brand’s founder, ‘John Walker.’

In particular, the Johnnie Walker 200th Anniversary Limited Edition features a design concept different from existing whiskies. Each product is covered on the front of the bottle with stylish red and black colors to maximize a sophisticated and modern feel. Additionally, the brand’s slogan ‘KEEP WALKING’ is engraved in a larger, simple design to emphasize Johnnie Walker’s 200 years of innovative spirit. Furthermore, the iconic designs unique to Johnnie Walker, such as the Striding Man and the 24-degree slant label, have been reborn in the 200th anniversary version.

A Diageo Korea official said, “We are launching the 200th anniversary limited edition to commemorate the 200-year legacy contained in the world’s number one Scotch whisky, Johnnie Walker, and to continue communicating with Korea’s millennial generation,” adding, “Johnnie Walker will not rest on its laurels but will continue to inherit the spirit of innovation and become a brand that constantly communicates with consumers and evolves.”

This content was produced with the assistance of AI translation services.