Hana Financial Group Revamps YouTube Channel 'HanaTube'... Introduces Entertainment-Style Content
[Asia Economy Reporter Minyoung Kim] Hana Financial Group has revamped its official YouTube channel.
On the 11th, Hana Financial announced that it has newly revamped its official YouTube channel, ‘HanaTube,’ into a customer-centered channel delivering information and entertainment, aiming for interactive communication.
A company official explained that the channel was newly planned and revamped with content pursuing fun, focusing on two-way communication with customers rather than one-sided provider-centered financial information delivery.
Key content includes the premium financial talk show ‘Talk ONE,’ featuring leading financial and economic experts from the group such as Hana Bank, Hana Financial Investment, and Hana Institute of Finance, as well as ‘Hana Vlog,’ which offers glimpses into the job roles and everyday life of group employees.
Additionally, a new entertainment-style football donation challenge, ‘Hanago (Go) Round,’ is introduced in collaboration with the professional football K League and football YouTuber GoAle.
Hanago Round is a 13-episode donation campaign featuring tours of major popular K League teams by football YouTuber GoAle. It includes football coaching and challenge missions with representative players from each team, raising donation funds that will be used as a social contribution project by Hana Financial and the Community Chest of Korea to improve domestic football viewing culture.
Subscription events are also being held through Hana Financial’s Facebook and Instagram. Among customers participating in the event, winners will be drawn to receive autographed uniforms by K League players appearing in Hanago Round and official K League footballs.
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A Hana Financial official stated, “We will continue to strive to share Hana Financial’s social value of growing together and sharing happiness with our customers by utilizing new customer-centered content.”
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