Persys, 'Millennial-Inevitable Office Empathy Toon' Brand Campaign

Persys is conducting a brand campaign titled 'Office Empathy Comics That Are Natural Because They Are Millennials.' [Image=Persys]

[Asia Economy Reporter Kim Jong-hwa] Office environment specialist company Fursys is unveiling the 'Millennial Office Empathy Toon (hereafter Milldangtoon).' This is Fursys's third brand campaign under the theme "Office environments create culture."

Since 2017, Fursys has been conducting brand campaigns emphasizing the importance of office environments and corporate culture. This campaign targets the millennial generation (born from the early 1980s to the mid-1990s), who have emerged as key members of companies, accounting for about half of the workforce.

Fursys will serialize an Insta-toon (webtoon uploaded on Instagram) themed around the millennial working lifestyle, aiming to empathize and communicate with millennial office workers. The Insta-toon is a collaboration with three popular Instagram artists who have gained significant empathy by depicting office life in short webtoons on social media.

Starting with the artist 'Samwoosil,' who received great acclaim for addressing office workers' hardships, followed by representative millennial popular artists 'Jito' and 'Lunapark.' Milldangtoon will be serialized on Fursys's official Instagram starting from the 12th, with one episode uploaded every Friday.

Additionally, Fursys is holding an empathy comment event for Instagram followers who subscribe to Milldangtoon. Those who leave empathetic comments on the first artist Samwoosil's Milldangtoon will be selected five per episode to receive Fursys's highly functional stool 'Pungus.' Various other participation events for Instagram followers will also be held during the campaign period. Fursys Milldangtoon and events can be found on Fursys's official Instagram.

A Fursys representative said, "We prepared this campaign to understand the millennial generation's work life and to convey the necessity of creating a pleasant and efficient office environment," adding, "We hope the message of Fursys will be delivered more familiarly to consumers through the Insta-toon."

This content was produced with the assistance of AI translation services.