CJ O Shopping Living PB 'Atssential', Launches Smart Modular Furniture

Beyond Sleep Products to Furniture
"Leap to a Comprehensive Lifestyle Brand"

[Asia Economy Reporter Minyoung Cha] CJ ENM O Shopping division's living category private brand (PB) ‘Atssential’ is expanding from sleep products to furniture, aiming to become a comprehensive lifestyle brand.

CJ ENM O Shopping division Atssential announced on the 11th that it will broadcast and sell smart modular furniture at 00:55 AM on the 15th. Having mainly introduced sleep products such as bedding, mattresses, and toppers, Atssential is taking a step forward as a comprehensive lifestyle brand with this furniture product launch.

Modular furniture is a new concept furniture assembled by combining standardized parts into desired forms. By changing the arrangement, it can create a new atmosphere even in the same space. Depending on the assembly method, various types of furniture can be made with modules such as hangers, drawers, and shelves. It is useful for single-person households who frequently move living spaces and want to express their own style, as well as family customers who require efficient space utilization.

The 2.1m high hanger allows adjustable levels to hang everything from short shirts to long coats, and has a 45cm deep shelf at the bottom for storing socks, pants, and more. The shelves can be adjusted up to 5 levels in number and height, accommodating books, bags, and even potted plants. When connected with corner units, it easily creates a stylish dressing room in L, U, or other shapes without wall construction. If more storage space is needed later, modules can be purchased separately to expand the furniture according to purpose.

Atssential smart modular furniture uses premium materials with an E0 grade, considered eco-friendly due to low formaldehyde emissions. The surface is treated with high-temperature heat pressing to enhance durability, and coated with powder coating to resist corrosion and scratches. It is made with sturdy materials to facilitate easy disassembly and assembly without damaging the product.

Applying the interest-free 12-month installment plan available only through the broadcast, the hanger, shelf, and drawer set can be purchased for 20,000 to 40,000 KRW per month. A 50,000 KRW discount is applied for lump-sum purchases of the hanger and three types of shelves, and free shipping and a 3-month reservation delivery service are provided for all configurations.

Yoon Ji-han, MD of CJ ENM O Shopping division, said, “We planned Atssential modular furniture so that customers can freely enhance space utilization and change the atmosphere of their homes without the burden of construction.” He added, “We will continue to introduce products that allow customers to easily improve their lifestyle at reasonable prices.”

This content was produced with the assistance of AI translation services.