LG Uplus Launches AI-Based Children's Media Viewing Campaign

[Asia Economy Reporter Koo Chae-eun] LG Uplus announced on the 11th that it has released a public service campaign video highlighting the importance of proper content viewing habits during early childhood, based on an artificial intelligence (AI) experiment using ‘U+ Idleunara’.

LG Uplus conducted an eight-week experiment in collaboration with Saltlux, which holds the largest number of AI patents in Korea. They replicated a real case of a 5-year-old child using 3D modeling technology and implemented two AI children capable of conversation through AI voice synthesis technology. Each AI child was exposed to approximately 340,000 words of indiscriminate video content from general video platforms and about 340,000 words of ‘Book Reading TV’ content from U+ Idleunara over the eight weeks.

As a result, the AI exposed to U+ Idleunara content used creative and appropriate language suitable for a 5-year-old, such as “If you eat Cloud Bread, you can fly high,” utilizing language from fairy tale books. However, the AI exposed to indiscriminate content environments used profanity. Kim Hee-jin, head of LG Uplus Brand Communication Team, said, “We produced the campaign video to emphasize the impact of content on children’s proper language habits through the AI experiment. We hope that children can grow up with correct speech and thoughts through the healthy and good content of U+ Idleunara, and we will continue to carry out campaigns that contribute to society.”

The campaign video on proper viewing habits, titled ‘What Are Your Children Seeing and Hearing?’ created with U+ Idleunara, can be viewed on LG Uplus’s official YouTube channel. Netizens who watched the video responded with comments such as, “I expected this, but seeing the results is very frightening; I need to reflect,” and “I watched the video with my child so they can understand why indiscriminate content viewing is problematic.”

This content was produced with the assistance of AI translation services.