CJ Foodville Vips "Enjoy Restaurant Signature Soup at Home"

Two Popular Soup Menu Items Released as Pouch Products... Sold Out 1,000 Units in Two Days at Market Kurly

[Asia Economy Reporter Lee Seon-ae] VIPS, operated by CJ Foodville, aims to differentiate itself in the convenience food market with RMR (Restaurant Meal Replacement) products that combine convenience with restaurant-quality taste.

On the 28th, VIPS announced the launch of two popular chef-made soup menu items as pouch-type convenience food products. According to the company, these products received a hot response, selling out 1,000 units within two days after being listed on Market Kurly earlier this month, resulting in a temporary sold-out status.

The "Yangsongi Soup" features a savory milk soup with finely chopped mushrooms that provide a soft chew, offering a light and clean taste perfect as an appetizer to stimulate the appetite before a meal. The "Cheddar Broccoli Soup" is characterized by a salty yet mild flavor, made by simmering savory milk with cheddar cheese sauce and adding finely ground broccoli.

After thawing, it can be lightly heated in a pot and enjoyed as a hearty meal substitute when paired with thickly sliced morning bread or ciabatta. For convenience in cooking and storage, the product is individually packaged in 250g portions, with two pouches per pack. It is currently available for purchase at Market Kurly and VIPS stores.

Since its introduction in 2017, VIPS RMR products have been gaining popularity. The first product, "Barbecue Pork Ribs (Original & Spicy)," was launched in response to customer requests to enjoy VIPS ribs at home or outdoors and is now considered one of Market Kurly’s best-selling items. Subsequently, the lineup has expanded to include popular store menu items developed into convenience foods such as "Spoonable Pizza (Pepperoni & Bolognese)" and "Salads (Shrimp, Hot Thai Noodle, Oriental, Brunch)." The products are prepared in a strictly hygienic environment using fresh ingredients, which has contributed to high customer satisfaction and trust.

A VIPS representative stated, “VIPS RMR is capturing customers’ tastes by offering the advantage of enjoying popular restaurant menu items at home with simple preparation,” adding, “We will continue to develop and introduce various RMR products that deliver restaurant-level high quality.”

This content was produced with the assistance of AI translation services.