Lotte Department Store Hosts 'Designer Market' at 2020 Fashion Week

[Asia Economy Reporter Seungjin Lee] Lotte Department Store announced on the 26th that it will hold the ‘2020 Fashion Week Designer Market’ at the Incheon Terminal branch from the 29th to the 31st. The event aims to support the fashion industry by expanding sales channels for domestic designer products and conducting win-win activities such as online promotion.

First, Lotte Department Store will offer clothing, accessories, and jewelry from a total of 15 designer brands, including well-known designers such as Griddius, Jaret, Studio Seong, Blabang, 320 Showroom, XY, and J Choi, at a discount ranging from at least 20% to up to 50%. The event will be held for three days starting on the 29th at the 5th-floor Culture Hall of the Incheon Terminal branch.

In particular, this event will be a new format combining offline and online, with a ‘live broadcast’ also taking place. For customers who find it difficult to visit the venue in person, a live broadcast will be conducted on the 29th at 3 PM through ‘100 Live’ on the online mall Lotte Department Store Mall. Designers from four brands?Griddius, Jaret, Studio Seong, and Blabang?will appear directly to introduce products and interact with customers, delivering product information vividly.

Various customer events are also prepared. A fashion show will be held three times in total?at 3 PM and 5:30 PM on the 30th, and at 3 PM on the 31st?to introduce products from participating designers. During the event period, a walking fashion show will be held daily at 12 PM throughout the department store, along with time sales and lucky draw events.

Additionally, a special event will be held where designers Yoonhee Park and Jiyeon Lee will create and sell custom-made clothing on-site, providing a great opportunity for customers interested in high fashion.

Kim Sunmin, manager of Lotte Department Store’s Incheon Terminal branch, said, “We hope this event will revitalize designers and the fashion industry, which have been subdued due to COVID-19,” and added, “It will be an enjoyable shopping experience for customers to simultaneously encounter various discounted products from famous designers and fashion shows.”

This content was produced with the assistance of AI translation services.