11st Partners with 'I'm Dak' for Joint Marketing... Launches 'Monthly Chicken Breast'

[Asia Economy Reporter Seungjin Lee] An exclusive chicken breast package for 11st is being launched.

11st announced on the 22nd that it will promote joint marketing with the chicken breast specialty brand ‘I'm Dak’ and the healthy convenience food brand ‘I'm Well’.

‘I'm Dak’ is a chicken breast specialty brand that has consistently been loved, ranking in the top 1~2 for several years in the ‘Product of the Year’ rankings compiled annually by 11st. ‘I'm Well’ is a premium convenience food brand offering balanced diets and easy meals such as salads, convenient lunch boxes, and well-being snacks.

On the 21st, 11st formed a strategic business partnership with Wise UX Global Co., Ltd., which operates ‘I'm Dak’ and ‘I'm Well’. Through this, 11st will introduce ‘Monthly Chicken Breast’ every month starting from the monthly 11th sale on the 11th of next month.

This is an exclusive 11st package containing a month's supply (4 weeks, 28 pieces) of chicken breast, including various types such as I'm Dak’s Chef Made, Slice, and Sous Vide, allowing customers to get one protein meal a day. It is offered in a diverse composition for those who easily get tired of chicken breast or cannot consistently purchase and manage it, and is about 22% cheaper than buying individually.

The existing ‘Monthly Lunchbox’ will also be differentiated with a new composition based on customer feedback and best product trend analysis. The I'm Well ‘Monthly Lunchbox’, composed of 7 diverse lunchboxes to provide one meal a day, is a one-month supply when purchasing 4 sets and can be bought at 30% cheaper than individual purchases.

New product launches of ‘I'm Dak’ and ‘I'm Well’ will also be conducted through 11st. I'm Dak has been steadily releasing various new products targeting trends such as Mala flavor, Tandoori flavor, and Konjac dumplings, and through joint planning with 11st, aims to quickly introduce new products preferred by online users according to tastes and seasons.

Lim Hyundong, head of 11st Mart, said, “Focusing on the recent trend of pursuing a healthy lifestyle in daily life, we have prepared collaboration plans with Korea’s leading healthy convenience food brands ‘I'm Dak’ and ‘I'm Well’, expecting great synergy effects,” and added, “We will lead the online health food market by presenting seasonal promotions and planned products through joint marketing with related categories such as home training, diet, and protein diets.”

This content was produced with the assistance of AI translation services.