Cheap Price Sparks Consumption Explosion... Cumulative Sales Surpass 10 Million Units in Just 3 Days

eBay Korea 'Big Smile Day' Success
Additional Discount Coupons up to 300,000 KRW on the 22nd

[Asia Economy Reporter Lim Hye-sun] The cumulative sales volume of eBay Korea's biggest discount event in the first half of the year, 'Big Smile Day,' operated by Auction, Gmarket, and G9, exceeded 10 million units in just three days. It is analyzed that the consumer sentiment, which had been suppressed due to the novel coronavirus infection (COVID-19), exploded in this non-face-to-face discount event.

eBay Korea announced on the 22nd that 'Big Smile Day' surpassed a cumulative sales volume of 10 million units as of 3 p.m. on the 21st, the third day of the event. This is the shortest time record since the Big Smile Day event started in 2017. Compared to the event in May last year, it was about three hours faster.

As of 6 p.m. on the 21st, the cumulative sales volume of Big Smile Day recorded a total of 10.71 million units. On Gmarket and Auction, the 'Samsung Galaxy Book Ion' achieved sales of 2.24 billion KRW. The 'Apple AirPods Pro M' recorded sales of 980 million KRW, and the 'Roborock Robot Vacuum Cleaner (S5 MAX)' sold 1.06 billion KRW worth only on Gmarket. Daily necessities and beauty products also ranked high. The 'Dr. Jart product collection' recorded cumulative sales of 1.05 billion KRW on Gmarket and Auction.

Travel products, which had slowed down due to COVID-19, sold like hotcakes as the summer vacation season approached. On Gmarket and Auction, the 'Jeju Shilla Hotel' product sold 930 million KRW, 'Sono Hotel & Resort' sold 590 million KRW, and 'Lotte Hotel Jeju' sold 410 million KRW worth. It is understood that there is demand to enjoy a hotel staycation in relatively safe domestic summer vacation spots.

The 'Big Smile Day' event sold 20 million products in its first year, 2017. It sold 32 million units in 2018, 28 million units in May 2019, and 35 million units in November 2019, surpassing a cumulative sales volume of 115 million units in just four editions.

From the 22nd, eBay Korea will provide discount coupons of up to 300,000 KRW once again. The '20% discount coupons' provided to the membership service 'Smile Club' include three types: up to 300,000 KRW coupon, up to 30,000 KRW coupon, and up to 10,000 KRW coupon. General members are offered a '15% coupon' with a maximum discount of 5,000 KRW. These can be downloaded from each site: Gmarket, Auction, and G9. Even if you are not a Smile Club member, you can enjoy all the same benefits by applying for a one-month free trial of Smile Club membership.

From the 22nd, a notable representative brand event is the 'Lacoste Spring·Summer Season Product Exhibition.' It showcases popular Lacoste products and offers a brand-exclusive '5% additional discount coupon' benefit.

This content was produced with the assistance of AI translation services.