‘Jinan Hongsam’ Achieves Grand Prize as Korea’s Leading Brand

At the 2020 Representative Korean Brand Awards ceremony held on the 21st at the Shilla Hotel, hosted by the Korea Representative Brand Selection Committee, the joint brand for Jinan red ginseng products, "Jinan Hongsam," received the grand prize in the ginseng product category. Photo by Jinan-gun

[Asia Economy Honam Reporting Headquarters, Reporter Go Dal-Young] ‘Jinan Hong Sam’ has won the Korea Representative Brand Award.

At the 2020 Korea Representative Brand Awards ceremony held at the Shilla Hotel on the 21st, hosted by the Korea Representative Brand Selection Committee, the joint brand for ginseng products, ‘Jinan Hong Sam,’ received the grand prize in the ginseng product category.

The selection committee announced that from January 30 to February 14, an online consumer survey was conducted nationwide targeting joint brands of ginseng products, and ‘Jinan Hong Sam’ received the highest scores in seven evaluation categories including ▲first recognition ▲awareness ▲brand differentiation ▲brand trust ▲brand leadership ▲quality ▲brand loyalty, thus being selected for the grand prize.

Jinan Hong Sam has established itself as the top brand nationwide in the ginseng field by winning the Korea Representative Brand Award five times, including from 2015 to 2017 and again in 2019.

Jinan ginseng, cultivated in the only highland area in South Korea at an altitude of 500 meters, boasts the highest quality for red ginseng processing due to its high content of saponin and ginsenoside components. In 2012, the first and only red ginseng master in Korea was produced in Jinan.

Jeon Chun-sung, the governor of Jinan County, stated, “Although Jinan Hong Sam has excellent quality, its awareness remains low, resulting in poor sales,” and added, “We will actively promote the excellence of Jinan Hong Sam to increase sales of this premium Jinan Hong Sam.”

This content was produced with the assistance of AI translation services.