'Burger Myth' Continues with 'Chicken + Cheese Ball Myth'... Mom's Touch's Ambitious 'Soy Sauce Chicken Cheese Ball Set'

Tender Chicken Meat with an Irresistible Sweet and Savory Combination '↑'

[Asia Economy Reporter Choi Sunghye] The chicken and burger industries are currently experiencing a craze for side menus. Franchise companies, which have been fiercely competing by continuously launching new products with unique flavors, are now simultaneously releasing main dishes and side menus that can deliver the 'sweet and salty' taste, aiming to captivate customers' palates.

Mom's Touch's ‘Soy Sauce Chicken Cheese Ball Set,’ launched on the 1st of last month, is also in the same vein. This set consists of the new product ‘Soy Garlic Chicken’ whole size and four ‘Crispy Cream Cheese Balls.’ Although Mom's Touch is a chicken & burger brand, most of its steady sellers are burgers such as Cyburger, Incredible Burger, and Unbelievable Burger. Through the Soy Sauce Chicken Cheese Ball Set, which thoroughly reflects current trends, the brand is showing its intention to strengthen its status as a chicken brand as well.

◇The chicken itself delivers 'sweet and salty'... Generous sauce is a strength

Soy Garlic Chicken features a salty soy sauce base with added sweet acacia honey and garlic, creating a sweet and salty flavor that lingers in the mouth. The portion size is generous, comparable to other chicken brands. When you take a bite, the fragrant garlic aroma first hits your nose. The sauce is coated evenly, making the fried skin very crispy, while the inside chicken remains juicy, enhancing the texture. The chewy and springy texture of the chicken, which could be experienced in signature menu items like Cyburger, is also present in the Soy Garlic Chicken.

Unlike many recent new chicken products from various brands, this is not an overly strong flavor. It is neither too spicy, salty, nor sweet, making it suitable for all ages. The batter is not excessive, so even enthusiasts of brands like Goobne and Kyochon Chicken will likely enjoy the texture. The price is 17,000 KRW for the whole size and 9,000 KRW for the half size, similar to other brands' chicken prices.

◇The ultimate charm of cheese balls with glutinous rice + cream cheese harmony

The real 'sweet and salty' experience comes when enjoying the side menu ‘Crispy Cream Cheese Balls’ together. Although the novelty of the menu itself has diminished since bhc started the 'Chijeonburi (Chicken + Snack)' craze long ago, Mom's Touch cheese balls maintain their unique appeal. Made with glutinous rice dough, they feature a crispy yet chewy texture. The sweet and creamy harmony of the milk paste, cream cheese, and mozzarella cheese inside the cheese balls melts gently on the tongue. The soft flavor of the milk paste is maximized. The price is 3,500 KRW for 4 pieces.

◇Chicken radish and soda must be ordered separately... Also delicious when enjoyed as a rice bowl

The most disappointing point when ordering Mom's Touch chicken menu is that chicken radish and soda are not included in the set. Since the flavor is not overpowering, it would be better enjoyed with the tanginess of chicken radish or pickled radish. Because the chicken is generously coated with sauce, it is also perfect to enjoy as 'chibap (chicken + rice).' Placing hot steamed rice and chicken together and sprinkling chopped green onions creates a rice bowl-style meal that makes for a great dish.

This content was produced with the assistance of AI translation services.