‘Clean Gangdong, Trusted Gangdong’... Gangdong-gu Selects Integrity Catchphrase

The 'Integrity Gangdong Catchphrase' Proposed and Selected by Employees... Reflecting Public Officials' Commitment to Integrity... Promoting Integrity Awareness, Creating an Integrity Culture, Operating Integrity Systems, and Establishing an Integrity Environment for Gangdong

[Asia Economy Reporter Jong-il Park] Gangdong-gu (District Mayor Lee Jeong-hoon·photo) has adopted the catchphrase “Clean Gangdong, Trusted Gangdong” to express its commitment to transparent and trustworthy district administration.

This catchphrase is especially meaningful as it was proposed and selected directly by district office employees.

The district held a “Clean Gangdong Catchphrase Contest” for district office employees from March 26 to April 7, receiving a total of 71 entries. After judging by a panel and a preference survey among employees, “Clean Gangdong, Trusted Gangdong” was selected as the grand prize winner.

The proposer, Im Won-seok, an official from the Waterworks Division, stated, “It reflects the will to perform duties with integrity as a public official and to implement administration that residents empathize with and trust.”

The district plans to utilize the catchphrase, which embodies employees’ commitment to integrity, in various ways such as inserting it into official document forms and promotional materials.

Additionally, the district will revamp and operate the “Integrity Talk Talk” broadcast, held on the first Wednesday of every odd-numbered month for employees. The first broadcast this year featured Gangdong-gu Mayor Lee Jeong-hoon himself on the theme of “Fairness and Trust,” followed by participation from district office executives to foster a culture of communication and empathy regarding integrity.

Other initiatives include a pledge campaign involving all employees, production of integrity-related content, and delivery of integrity letters, among various measures to establish an environment of integrity in the public sector.

Mayor Lee Jeong-hoon said, “I hope this contest served as an opportunity for district public officials to reaffirm and express their commitment to practicing integrity,” adding, “Given the high participation of public officials in the Clean Gangdong catchphrase contest, I expect to actively reflect that interest in district administration and create a fair and trusted Clean Gangdong.”

Gangdong-gu is focusing on four new strategic goals: promoting integrity awareness, fostering an integrity culture, operating integrity systems, and establishing an integrity environment, with 36 key projects underway. The district expressed confidence in achieving a top grade in the 2020 comprehensive public institution integrity evaluation to be conducted this year.

This content was produced with the assistance of AI translation services.