Shinhan Bank's 'The Ultimate in Managing My Money' Advertisement Surpasses 10 Million Views
[Asia Economy Reporter Kwon Haeyoung] Shinhan Bank announced that its advertisement "The Ultimate Boss of Managing My Money," released on YouTube and social networking services (SNS) on the 27th of last month, surpassed 10 million views within ten days.
This advertisement features Shinhan Bank's digital financial consulting service "MY Asset," provided through Shinhan SOL, and stars actors Kwak Do-won and Lee El, produced in the style of a noir film.
MY Asset is a digital financial solution optimized for asset management and lump-sum savings, created with a noir concept where a confident older brother and sister share asset management know-how. It has received praise and attention for being so innovative that viewers might mistake it for a newly released movie.
Hot Picks Today
"Stocks Are Not Taxed, but Annual Crypto Gains Over 2.5 Million Won to Be Taxed Next Year... Investors Push Back"
- "Don't Throw Away Coffee Grounds" Transformed into 'High-Grade Fuel' in Just 90 Seconds [Reading Science]
- Signed Without Viewing for 1.6 Billion Won... Jamsil and Seongbuk Jeonse Prices Jump 200 Million Won in a Month [Real Estate AtoZ]
- "Groups of 5 or More Now Restricted"... Unrelenting Running Craze Leaves Citizens and Police Exhausted
- "Even With a 90 Million Won Salary and Bonuses, It Doesn’t Feel Like Much"... A Latecomer Rookie Who Beat 70 to 1 Odds [Scientists Are Disappearing] ③
A Shinhan Bank official said, "We aimed to enhance the advertisement's immersion with a new method and direction not seen in the existing financial sector," adding, "We will continue differentiated customer communication as a customer-centric brand."
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
