Innocean Launches YouTube Channel '308KPOP'

[Asia Economy Reporter Seungjin Lee] Innocean Worldwide is accelerating the expansion of its own digital assets by becoming the first domestic advertising company to produce original content.

On the 11th, Innocean announced the launch of the YouTube channel ‘308KPOP,’ which features online video content related to K-pop. ‘308’ refers to the street address of Innocean’s headquarters and signifies Innocean’s sense of responsibility for the original content released on the channel.

‘308KPOP’ is operated in a talk show format featuring K-pop artists who are the leading contributors to the global Korean Wave. Videos are regularly released where idol guests and the fixed host, broadcaster Sohyun Park, have casual conversations set against the backdrop of a convenience store. The title is ‘Fan’s Store 24,’ communicating with the slogan ‘The place idols visit after work.’

Each episode is composed of segments named after convenience store terms. Various attractions are planned, such as ‘Triangle Talk,’ where the host, idols, and acquaintances share updates; ‘3-Minute Live,’ featuring live performances of new songs; and ‘Favorite Lunchbox,’ a mukbang of convenience store food. Each segment is newly tailored to the idols appearing in the episode.

Additionally, ‘Reverse Tribute Delivery’ is a segment where, instead of fans sending tribute advertisements to idols, idols run advertisements to express gratitude to fans. These ads are produced directly by Innocean and displayed on outdoor advertising media operated by Innocean, such as the Gangnam Montessori billboard and Konkuk University Star City billboard. Beyond thanking fans, this can also be used by idols to promote new song releases, drama appearances, and more.

Since its opening on April 22, ‘308KPOP’ has released seven videos featuring B1A4’s Sandeul and Oh My Girl, recording over 2,260 subscribers and more than 170,000 views as of May 10.

Meanwhile, Innocean is pursuing a mid- to long-term digital content business expansion strategy that spans various industries and media platforms through close collaboration with its extensive advertiser network and internal online and offline marketing specialist departments.

The advertising company, which has the closest relationship with brands, plans to expand ‘308KPOP’ into ‘the convenience store where all brands exist,’ developing it into a meeting place for K-pop artists and brands. In particular, Innocean intends to expand its business through collaborations with overseas brands by leveraging its global network established in 20 countries.

An Innocean representative said, “‘308KPOP’ was planned based on the know-how and network of an advertising company to secure competitiveness suitable for the digital transformation era,” adding, “We will focus on generating revenue by building a sustainable business model based on digital content containing differentiated ideas.”

This content was produced with the assistance of AI translation services.