Jongno-gu Hosts '2020 Good Signboard Contest'

Conducted to Improve Urban Landscape and Establish High-Quality Outdoor Advertising Culture... Contest for Well-Designed Signs Enhancing Target Urban Landscapes, Including Signs Displayed in Hangul... May 11 to June 12

2019 Jongno-gu Best Signboard Contest Grand Prize ‘Gamkkotdang’

[Asia Economy Reporter Jongil Park] Jongno-gu (Mayor Kim Young-jong) will hold the '2020 Jongno-gu Good Signboard Contest' from May 11 to June 12 to help understand urban landscape improvement and encourage the installation of harmonious and elegant signboards.

Through this contest, excellent signboards will be selected to enhance residents' pride, secure Jongno's identity, and establish a high-quality outdoor advertising culture.

The contest targets legally installed signboards within Jongno-gu that improve the urban landscape, have good design, and are written in Hangul that highlights Jongno's identity (if in English, Hangul must be included).

Eligibility includes store owners (signboard owners) located in Jongno-gu, outdoor advertisers or advertising designers, and those discovered and recommended by the local community center.

Applications must be submitted by 6:00 PM on the deadline date, June 12, either by visiting the Urban Design Division's Advertising Management Team at the district office in person or by email (gamila@seoul.go.kr).

Submission documents include an 'application form' and at least three photos of the signboard's front, side, and the building's exterior from a distance (recommended size 5*7, over 5 million pixels).

Additionally, if the entrant is an outdoor advertiser or advertising designer who is not the signboard owner, a consent form from the signboard owner and agreements for personal information collection/use and copyright use must be submitted.

The winning works will be selected through judging in July and awarded in September. They will later be exhibited on the district office website and within the district office building for wide internal and external promotion.

For more detailed information about the contest, please refer to the Jongno-gu district office website or contact the Urban Design Division's Advertising Management Team.

Since 2008, Jongno-gu has been steadily promoting the 'Beautiful Signboard Street Project,' introducing Hangul designs on street signboards fitting the status of a center for Korean cultural content, fostering local pride, and promoting replacement with eco-friendly LED signboards.

Thanks to these efforts, Jongno-gu has achieved remarkable success by winning a total of 32 awards including the grand prize and excellence awards over the past 11 years, including one grand prize and two special awards at the 'Seoul City Good Signboard Contest' in 2019.

In addition, to prevent the proliferation of advertisements and create a pleasant street environment, a comprehensive cleanup of 'old and ownerless outdoor advertisements' left unattended due to business closures or relocations will be conducted until December this year.

This aims to prevent accidents caused by falling old signboards in advance and provide residents with a safe walking environment.

Mayor Kim Young-jong said, "Good signboards reflect the street atmosphere, local history, culture, and even the emotions of the residents living there," adding, "We plan to continuously hold the Good Signboard Contest to actively discover and promote beautiful and unique signboards. We hope this will help raise local residents' pride and create a Jongno where walking is enjoyable."

This content was produced with the assistance of AI translation services.