Emart24 Launches Nationwide Mobile Bill Reduction Project

[Asia Economy Reporter Seungjin Lee] Emart24 is conducting a nationwide telecommunications cost reduction project linked to the 'U+ Altteul Phone Partners' website opening event until the 7th of next month.

Customers who purchase dedicated SIM cards from three Altteul phone companies at Emart24 nationwide for 7,700 KRW and accumulate Shinsegae Points will receive Shinsegae Points equivalent to the Altteul SIM card price back by the end of June. This effectively means purchasing the Altteul SIM card for 0 KRW. Shinsegae Points can be freely used at online and offline distribution channels such as Emart24 and SSG.com.

Emart24 recently planned this promotion anticipating an increase in customers aiming to reduce telecommunications costs by purchasing mid-to-low priced unlocked smartphones such as the iPhone SE2 and Galaxy A31 and combining them with Altteul plans. They plan to attract budget-conscious customers considering new subscriptions or switching to Emart24 exclusive plans (LTE).

Emart24 has partnered with three Altteul phone companies (MVNOs) using the LG Uplus network: InscoBee (Pretty), Enex Telecom (A Mobile), and S1 (Ansim Mobile), operating over 20 diverse Emart24 exclusive plans that customers can choose from according to their usage patterns.

As the variety of exclusive plans increases, the number of customers purchasing Altteul SIM cards at Emart24 continues to grow. An analysis of SIM card sales over the past two years shows that sales from January to April this year increased by 316% compared to the same period last year.

Among the lowest prices in the convenience store industry, plans such as ▲Pretty 3,300 KRW (50 minutes voice, 500MB data) ▲A Mobile Unlimited Data (100 minutes voice, 100 texts, 15GB data with 3Mbps speed after exhaustion) ▲Ansim Mobile 6,900 KRW (200 minutes voice, 2GB data) are receiving positive responses from customers.

Subscribing to Altteul plans is simple. After purchasing a SIM card from the desired Altteul phone company, customers can apply for subscription online and have it activated within 1 to 2 hours. Since there is no contract, switching to new plans when they are released is also easy.

Yoon Hunhee, buyer of the Non-food Team at Emart24, said, “The primary criterion for Altteul phone users when choosing a plan is cost-effectiveness,” adding, “We plan to introduce additional Emart24 exclusive 5G plans emphasizing cost-effectiveness in line with the expansion of affordable 5G mid-to-low priced smartphones.”

This content was produced with the assistance of AI translation services.