Lotte H&B Store LOHB's to Enter Home Shopping Market

On the 13th, the first 'Uriage' set configuration unveiled

[Asia Economy Reporter Cha Min-young] Lotte Group's health and beauty (H&B) store LOHB's is partnering with Lotte Homeshopping as part of its distribution channel diversification.

LOHB's announced on the 11th that on the 13th, from 10:40 AM for 50 minutes, it will showcase the French dermocosmetic brand 'URIAGE's feminine cleanser and Dermal Mild Gel set on Lotte Homeshopping's 'Lee Su-jeong SHOP#' program.

URIAGE Dermal Mild Gel is a bestseller product that ranked first in the feminine cleanser category for four consecutive years from 2016 to 2019 based on LOHB's sales. Through the broadcast, customers can purchase a set of two 500ml and four 200ml Dermal Mild Gels, along with additional items including a 50ml Dermal Mist and 3ml Dermal Mild Gel samples, at a 35% discount for 99,000 KRW.

LOHB's has been present in Lotte Department Store, Lotte Mart, and Hi-Mart, as well as introducing hybrid stores in Lotte Super. Recently, with the launch of Lotte ON, it unveiled an integrated online mall combining seven Lotte distribution affiliates including LOHB's. This first collaborative broadcast with Lotte Homeshopping was also promoted to diversify sales channels and create synergy.

In particular, this broadcast is significant as it introduces dermocosmetic brand products that have not been available on home shopping channels before.

Hong Seong-ho, CEO of LOHB's, said, “This collaboration with Lotte Homeshopping is part of LOHB's distribution channel diversification and is meaningful as the first cooperation between LOHB's and Lotte Homeshopping,” adding, “We plan to continuously increase new sales channels so that consumers can easily and conveniently purchase products through a wider variety of channels.”

This content was produced with the assistance of AI translation services.