Woori Financial Group Launches 10 Billion KRW-Scale Ethical Consumption Campaign

Son Tae-seung, Chairman of Woori Financial Group (right in the photo), and Kwon Kwang-seok, President of Woori Bank (left in the photo), took a commemorative photo with Park Chil-bok, CEO of Namsan Sanghoe at Namdaemun Market in Jung-gu, Seoul, on the 8th, after purchasing goods and pledging to overcome COVID-19.

[Asia Economy Reporter Kim Hyo-jin] Woori Financial Group announced on the 10th that it will purchase traditional market gift certificates worth a total of 10 billion KRW using employee salary-based welfare expenses to support small business owners struggling due to the impact of the novel coronavirus disease (COVID-19) and to promote the revitalization of the stagnant local economy through a campaign for conscientious consumption.

On the 8th, Sohn Tae-seung, Chairman of Woori Financial Group, and Kwon Kwang-seok, President of Woori Bank, visited Namdaemun Market located near the headquarters in Jung-gu, Seoul, together to listen to the business conditions of market merchants and purchased goods using traditional market gift certificates.

Woori Financial Group has been using a certain amount of salary-based welfare expenses quarterly to boost employee morale and support sports and cultural activities. However, to help small business owners in traditional markets who have been directly hit in sales by COVID-19 and to revive the local commercial district, the group decided to advance the budget for salary-based welfare expenses this year and provide employees with traditional market gift certificates. Woori Financial Group employees will take the lead in revitalizing the local commercial district by using traditional market gift certificates at nearby traditional markets and small business stores.

Chairman Sohn Tae-seung said, "We decided to purchase traditional market gift certificates this time to help revive the local economy, which has been depressed due to the prolonged COVID-19 pandemic," adding, "We will do our best to support small business owners, the roots of our economy, and to revitalize the economy by mobilizing the group's full capabilities."

Since the early stages of the COVID-19 outbreak, Woori Financial Group has been carrying out various support projects. Starting with the prevention kit support project for high-risk groups in January, in February, the group donated 500 million KRW worth of employee donations to vulnerable elderly and child welfare facilities in the Daegu and Gyeongbuk regions. From March to the present, it has been supporting daily lunch boxes and health supplements for medical staff at regional base hospitals in Daegu.

Since April, the group has been conducting various activities by mobilizing its full capabilities, including disinfection projects targeting 160 child welfare facilities, an online school support project for 2,000 children with limited access to online learning, and a 'Save Restaurants Near Headquarters' campaign through corporate card prepayments.

This content was produced with the assistance of AI translation services.