Innocean Wins 13 Main Awards at the 'Big 3 Global Advertising Festivals' New York Festival

3 Gold Awards, 2 Silver Awards, 8 Bronze Awards, etc.
"Most Awards Among Korean Advertising Companies"

Innocean announced on the 7th that it won a total of 13 main awards at the '2020 New York Festival,' one of the world's three major international advertising festivals, including 3 Gold Awards, 2 Silver Awards, and 8 Bronze Awards. The photo shows the eco-friendly ship 'Solar Boat' from Hanwha Group's 'Cleanup Mekong' campaign, which won the Gold Award in the PR category.

[Asia Economy Reporter Minyoung Cha] Innocean Worldwide announced on the 7th that it won a total of 13 main awards at the ‘2020 New York Festival,’ one of the world’s top three international advertising festivals, including 3 Golds, 2 Silvers, and 8 Bronzes.

The Gold-winning works include ▲Hanwha Group's 'Clean Up Mekong' ▲Hyundai Motor America’s 'Smart Park,' while the Silver-winning works include ▲Hyundai Card's 'My Dream is a Colorful Dream,' and the Bronze winners include ▲Hyundai Motor's 'Rear View Monitor' ▲Kia Motors Germany’s 'Granis' ▲Berlin Charit? University Hospital's 'Printed by Parkinson,' among others.

The Hanwha Group Clean Up Mekong advertisement, which won the Gold in the PR category, is a social contribution campaign that raises awareness of the serious environmental pollution issues in Vietnam and proposes solutions. Innocean and Hanwha Group produced two eco-friendly vessels called ‘Solar Boats’ that operate on solar power to collect floating waste. Donated to Vinh Long City, Vietnam, on June 5 last year, coinciding with ‘World Environment Day,’ the Solar Boats collect 200 to 220 tons of waste annually by traveling the Mekong River for 6 to 7 hours daily without emitting pollutants. The fact that the advertiser and the advertising company directly produced eco-friendly vessels combining cutting-edge technology and creativity received high praise. Additionally, five Bronze awards were won in outdoor, design, and creative marketing strategy categories.

The Hyundai Motor America ‘Smart Park’ campaign, which was unveiled at this year’s U.S. National Football League (NFL) Super Bowl and ranked second overall in brand preference surveys, won 2 Golds and 1 Silver in the filming technology category. Famous Boston-born actors Chris Evans, John Krasinski, Rachel Dratch, and Boston Red Sox legend David Ortiz appeared, cleverly portraying their amazement at Sonata’s unmanned smart parking feature.

Among the 13 main awards Innocean won, 8 were produced by its Seoul headquarters. Accordingly, Innocean became the Korean-based advertising company with the most awards at the New York Festival, which, along with the Cannes International Advertising Festival and Clio Awards, is considered one of the world’s top three advertising festivals.

An Innocean official said, “Through this New York Festival award, Innocean’s excellence in the company’s unique capabilities such as filming technology, design, and creative strategy was recognized on the global stage,” adding, “We will continue to focus on delivering inspiring messages to people worldwide through advertising campaigns that combine original creativity and cutting-edge technology.”

This content was produced with the assistance of AI translation services.