Case Square PR Changes Company Name to 'PR Mate'
[Asia Economy Reporter Yuri Kim] Case Square PR, a promotional agency specializing in construction and real estate, announced on the 7th that it has changed its name to PR Mate.
Kim Gyeoksu, CEO of PR Mate, stated, "The previous name was often criticized for being too difficult for the general public, so we changed it to a name that is easy to remember."
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PR Mate started in 2011 as a promotional agency specializing in real estate development and sales. It handles sales promotion for major construction companies such as Daewoo Construction, GS Construction, and Halla. Recently, to strengthen its professional expertise, it recruited Shin Hyunbok, former PR director at Halla, as vice president. Vice President Shin has over 10 years of experience in PR at Halla and is also active as a contemporary poet.
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