Shinhan Bank Hosts the 12th Shinhan Music Awards to Discover Promising Classical Talents View original image


[Asia Economy Reporter Haeyoung Kwon] Shinhan Bank announced on the 7th that it will hold the "12th Shinhan Music Awards" to discover and support promising domestic classical musicians.


The Shinhan Music Awards is a representative mecena project conducted by Shinhan Bank since 2009 to develop domestic culture and arts and enhance global competitiveness by discovering and supporting purely domestic classical music talents.


Eligible participants are domestic purebred youths born after March 1, 2002, who have at least a middle school education (no age limit for high school students) and have no overseas formal music education experience. The competition categories include piano, violin, cello, and vocal music, totaling four categories.


Applications can be submitted until the 20th through Shinhan Bank's social contribution website, Beautiful Bank. The preliminary round will be held from the 8th to the 12th of next month, and the final round will take place on the 27th and 28th of next month at the Shinhan Art Hall located in Yeoksam-dong, Gangnam-gu, Seoul. Notably, this year the final round will be live-streamed on YouTube so that the competition can be viewed from anywhere.


The first-place winner in each category of the Shinhan Music Awards will receive a scholarship totaling 16 million KRW, paid as 4 million KRW annually for four years, and the encouragement award winners will receive a one-time scholarship of 4 million KRW. Additionally, opportunities such as short-term training at prestigious overseas music schools, free rental of the Shinhan Art Hall, and chances to perform in awardee concerts will be provided to help them grow into world-class artists.



A Shinhan Bank official stated, "Until the last competition, only one winner per category was selected, but this year, to expand award opportunities, an encouragement award has been newly established for each category, and to broaden viewing opportunities for classical music enthusiasts and the public, we have prepared a YouTube live broadcast of the final competition." He added, "We hope that the beautiful challenges of students will increase in the cultural and arts sector, which has been contracted due to the COVID-19 pandemic, becoming a new source of vitality."


This content was produced with the assistance of AI translation services.

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