On Children's Day, Both Kids and Parents Are Satisfied... Health Supplements and Home Training Game Consoles Gain Popularity

Distribution Industry Presents 'Multi-Type Gifts' That Capture Both Child's Health and Fun

[Asia Economy Reporter Lee Seon-ae] Ahead of Children's Day on May 5th, 'multi-type gifts' that simultaneously capture two essential aspects for growing children?taste and health, health and fun?are gaining attention, rather than toys that pursue only fun. Especially, as interest in children's health grows due to sensitive external harmful environments, products such as children's health functional foods and home training game devices are becoming very popular gifts that satisfy both children and parents.

According to the related industry on the 4th, Cenovis Kids, the number one brand in children's health functional foods, is receiving positive responses for its 'Multivitamin Mineral Gummy Jelly.' This product contains 10 types of vitamins and minerals in a soft apple-flavored gummy jelly form. Children enjoy eating it, and parents can take care of their children's health at the same time, satisfying both parents and children. It is a health functional food with a cute koala shape and a soft, chewy texture, allowing children who refuse tablet-type vitamins or have a small appetite to enjoy essential nutrients for growth as if eating a snack. Notably, it is a sugar-free product using fructooligosaccharides (as a subsidiary ingredient) and contains a low sugar level of about 1% of the daily intake.

Sales are also rapidly increasing. Based on sales volume in March, it has increased by about 490% compared to the first month of release (October 10 to November 9, 2019) in just six months, receiving great responses as a product that satisfies taste, health, and fun all at once.

Encouraged by the positive response to the 'Multivitamin Gummy Jelly,' Cenovis Kids is offering a special promotion at department stores and online until the 15th in celebration of Family Month.

At Cenovis direct stores in Lotte Department Store nationwide and some Shinsegae and Hyundai Department Store locations, customers who purchase over 50,000 KRW including 'Multivitamin Mineral Gummy Jelly' will receive a season-limited gift box tailored to children's tastes, containing fun content such as Vitacobi papertoys and hidden picture puzzles, along with two additional mini samples. Also, a limited edition 'Supercobi' bag charm will be given on a first-come, first-served basis during this period, making it an even better gift for children.

Gmarket and Cenovis Mall also offer discount promotions along with gift box benefits. During Gmarket's Big Smile Day event, from May 18 for one week during Cenovis Brand Week, purchasing a 2-pack set of Multivitamin Mineral Gummy Jelly will provide a 20% discount, Cenovis brand coupons, and a season-limited gift box. Throughout May, Cenovis Mall offers a 25% discount on single items and 30% on sets, along with season-limited gift boxes given on a first-come, first-served basis.

As outdoor activities decrease and time spent at home increases, there are gifts that can capture both health and fun for children at home.

Ring Fit Adventure, a Nintendo Switch game, combines home training elements within the game. It features a storyline of overcoming adversity through fitness training. It comes with a ring-shaped controller resembling a steering wheel and a leg strap. By attaching the leg strap to the leg and connecting the game controller to the ring, players can enjoy the game while performing aerobic exercise, strength training, and yoga by holding the ring and striking poses or doing squats.

With the social distancing campaign increasing the burden of long-distance outings, short-distance ride-on toys that can be used near home or in nearby parks are also gaining attention.

Switzerland's premium mobility brand Micro Kickboard's Maxi T Deluxe LED is suitable for children to enjoy non-contact outdoor exercise and fun together. It features eco-friendly LED wheels that generate light through self-power generated by driving, allowing semi-permanent use without replacing parts. The brightness varies according to the running speed?the faster the speed, the brighter the light, adding fun to speed. Additionally, the white light makes it easy to identify the child's location even in dark places, enabling safe riding.

This content was produced with the assistance of AI translation services.