Emart Sells Only 'Antibiotic-Free Certified Fresh Chicken and Fresh Duck Meat'

Increasing Customer Interest in Safe Food
From Mid-May, ‘Animal Welfare Eggs’ Also
All Products Certified ‘Antibiotic-Free’

[Asia Economy Reporter Seungjin Lee] Emart will officially sell only 'antibiotic-free certified' fresh chicken and fresh duck meat raised on healthy feed without antibiotics and hormones starting from the 1st.

The 'Eco-friendly Livestock Antibiotic-Free Certification' is a government-guaranteed certification system for livestock products that do not use antibiotics or antimicrobials in feed and do not use growth promoters or hormones on the animals.

Emart focused on the increased customer interest in safe and secure food following the 2017 pesticide egg scandal and the COVID-19 virus. After about two years of discussions with partners, efforts were made to secure antibiotic-free farms, and full-scale product improvement and sales began last month.

In fact, since August 2017, as customer demand for antibiotic-free livestock products has increased, Emart has also increased the composition ratio of antibiotic-free certified products. Along with fresh chicken and fresh duck, Emart plans to operate only 100% antibiotic-free certified 'Animal Welfare Livestock Farm Certified Eggs' starting from mid-this month.

Since August 2017, interest in egg safety and consumption trends have coincided, increasing the popularity of 'Animal Welfare Eggs.' The 'Animal Welfare Livestock Farm Certification' is a system that certifies farms that humanely raise animals according to animal welfare standards that minimize animal stress in a comfortable environment.

According to Emart, although 'Animal Welfare Eggs' are priced 1.7 to 1.8 times higher than regular products, sales increased by about 44.9% from January to March this year alone, raising the sales composition ratio from 9% in 2019 to 12% this year. Emart plans to expand the animal welfare egg category to 15%.

This content was produced with the assistance of AI translation services.