Samsung Electronics Ranks No.1 in US Home Appliance Market Share in Q1

Market Share 20.9%... Leading for 16 Consecutive Quarters
Strong Sales of Refrigerators, Washing Machines, and Dryers

From the left, Samsung Electronics French Door Refrigerator (RF28R7551SR), Side-by-Side Refrigerator (RS27T5561SR), Washing Machine (WF45R6100AC), Dryer (DVE45R6100C)

[Asia Economy Reporter Dongwoo Lee] Samsung Electronics secured the number one market share in the world's largest home appliance market, the United States, in the first quarter of this year.

According to market research firm Trackline on the 30th, Samsung Electronics held a 20.9% market share in the U.S. home appliance market by brand in the first quarter of this year, up 1 percentage point from the same period last year, marking 16 consecutive quarters at number one.

By product category, Samsung Electronics' major home appliances such as refrigerators, washing machines, and dryers each ranked first in market share in the first quarter.

The refrigerator recorded a commanding first place with a 25.2% share in the first quarter. Thanks to steady sales of premium products, the market share rose 2.9 percentage points compared to the same period last year, maintaining the top spot for 16 consecutive quarters.

In particular, the representative premium product line, the ‘French Door’ refrigerator, gained great popularity with its built-in style flat door design, achieving a 31.3% market share. The French Door refrigerator is a large-capacity product with a top refrigerator and bottom freezer structure, where the upper refrigerator compartment opens on both sides. Additionally, the ‘Family Hub’ refrigerator, which has won the CES Innovation Award for five consecutive years, continues to show steady growth.

The washing machine maintained its number one position for seven consecutive quarters with a 21% market share in the first quarter. The washing machine received strong consumer approval for its fast and powerful washing performance, featuring the ‘Super Speed’ function that completes washing in 30 minutes and the ‘Boost Spray’ function that thoroughly removes stubborn stains.

The dryer, often purchased as a set with the washing machine, also held the top spot for seven consecutive quarters with a 19.9% market share in the first quarter. The dryer is highly praised for its AI function that automatically recommends drying courses tailored to the washing cycle.

Washing machines and dryers ranked first in the ‘2019 Home Appliance Consumer Satisfaction Evaluation’ conducted by U.S. market research firm JD Power last year. The dryer was the only product among those evaluated to receive the highest rating, recognizing its product excellence.

Additionally, ranges equipped with a cooktop on top and an oven below ranked second with an 18% share, and microwave ovens ranked second with a 14% share.

Choi Ik-su, Executive Vice President of Samsung Electronics’ Home Appliance Business Division Strategy Marketing Team, said, "We achieved good results in the first quarter with products that accurately reflect consumer lifestyles," adding, "We will continue to lead market trends based on the latest technology and understanding of consumers."

This content was produced with the assistance of AI translation services.