CJ Foodville Vips Expands Specialized Stores Like 'Vips Premier' as Regional Hubs

VIPS Bisan Branch Renovated as VIPS Premier

[Asia Economy Reporter Choi Saeng-hye] CJ Foodville's Vips is expanding specialized stores that provide menus and services optimized for commercial districts and customer characteristics.

CJ Foodville announced on the 29th that it will expand 'Vips Premier,' which was introduced at the first Vips store, Deungchon Branch, and proved its success potential, as a regional hub.

Vips is relocating the Gwangju 'Gwangcheon Branch' and renewing the Anyang 'Bisan Branch' and Incheon 'Yesulhoegwan Branch' to present them as Vips Premier. Vips Premier is a 'premium steak dining' concept where top-quality steaks of premium Black Angus beef grilled on a wood fire grill are enjoyed together with a premium salad bar. It offers a special dining experience with delicately prepared menus made from carefully selected ingredients and a sophisticated and elegant atmosphere.

Also, Vips has renovated the 'Children's Grand Park Branch' and Gwangju area branches 'Gwangju Sangmu Branch' and 'Gwangju Chungjang-ro Branch' into 'Taste Up,' a trendy and comfortable atmosphere. The salad bar newly features a 'Wood Fire Grill Seafood' section, where various seafood is grilled directly over a high-temperature grill infused with the flavor of charcoal, and a 'Low and Slow BBQ' zone, where meat is cooked slowly for a long time to lock in the juices. The steak expertise has also been enhanced, offering premium steaks with the finest flavor by adding a smoky aroma deep into the meat through the wood fire grill.

Vips has been introducing customized specialized stores based on big data over the past two years to meet rapidly changing trends and segmented customer demands. Depending on the store characteristics, it has provided differentiated menus and services such as chef-level salads, over 20 types of craft and international beers, dessert sections, and the introduction of pizzeria, receiving great responses from customers. Since then, starting with the Gyesan Branch, which elevated the taste dimension of all sections, it has renewed or newly opened specialized stores such as Hapjeong Station Branch, Dunsan Branch, and Ajou University Branch.

A CJ Foodville official said, "Despite difficult internal and external circumstances, we are making continuous efforts to provide better menus and differentiated services to customers who trust and visit Vips," adding, "We are also conducting more thorough store disinfection and employee hygiene than before to create an environment where customers can dine with peace of mind."

This content was produced with the assistance of AI translation services.